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What we can Expect this Mother’s Day (Hint: It’s Going to be a BIG One)

Retail TouchPoints

In Q1, online sales for fashion apparel were up 50% year-over-year, and online jewelry sales were up 35% year-over-year. Mobile devices will drive over 72% of all searches and over 56% of all online sales. Last year, mobile devices only drove 48% of all Mother’s Day purchases.

Jewelry 152
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The State of Paid Search & PPC Strategy

ROI Revolution

Google is by far the leading traditional search engine for paid advertising, with 85.6% of the desktop market share as of January 2022. Google dominates even more on mobile, with 93.3% of the mobile search engine market share. Search ad spending makes up 41% of all digital ad spending. respectively.

PPC 78
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Why Nike should ‘Just Do It’ on Amazon: Nike case study

Jumpshot

As Nike permeates every aspect of sports and apparel, we took a closer look at consumers’ path-to-purchase activity from Nike.com, other popular online retail sites and then of course, Amazon. We then compared these results against the four other leading sports brands in the US to assess the greater sports apparel market.

Apparel 74
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Growing Free Site Traffic With Surfaces Across Google

ROI Revolution

While these product-based results could previously be featured on Google’s standard results page and Google images, Google has stepped up the opportunity factor for apparel and accessories with a visually appealing “Popular products” section in the middle of the results page. Currently, this section most often appears on mobile devices.

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Growing Free Site Traffic With Surfaces Across Google

ROI Revolution

While these product-based results could previously be featured on Google’s standard results page and Google images, Google has stepped up the opportunity factor for apparel and accessories with a visually appealing “Popular products” section in the middle of the results page. Currently, this section most often appears on mobile devices.

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15 Best Practices for Boosting Product Page Conversions

SellBrite

Manufacturing FAQs: The Workhorse of Content and Search Marketing from Search Engine Land. Make mobile a priority. Mobile commerce has grown too popular to ignore optimizing product pages for mobile devices. In 2017, mobile commerce made up 34.5% of ecommerce sales in 2017.

eCommerce 125
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Holiday Ecommerce Strategies

ROI Revolution

One of your brand’s top priorities when preparing for the Cyber 5 surge in traffic will be to optimize for mobile. Just like in all other facets of digital marketing, a mobile-first mindset during Cyber 5 will bring you more profitable success and lead to more satisfied, returning customers.