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How Online Retail Can Maximize Google Search In Uncertain Times

Retail TouchPoints

The uncertainty created by COVID-19 and the gradually loosening lockdowns mean it’s harder than ever for online retailers to know how and where to focus their energies when it comes to search. Building good topical internal links on your site can improve buyer journeys, and also help search engines crawl your site more easily.

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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. These channels require on-going optimization to churn out return on ad spend at levels of 595% (as seen in the apparel industry for optimized Google Shopping ads) or the 14.2X If you’re running a PPC campaign, then you have a clear idea of what keywords are your top performers.

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Investing in eCommerce: How to Reallocate Your Retail Budget to Succeed Online

ESW

A robust online presence can be reassuring and let consumers know you are still in business. In fact, you may find digital efforts, like social media, PPC and digital content, resonate more with consumers as people spend more time online. An online retail store is your insurance against these and other disruptions.”

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

ecommerce sales of apparel, footwear, and accessories projected to exceed $123M by 2022 ( Statista ). Shoppers spend 36% of their budget online on average ( BigCommerce ). But what’s exciting about this is that there’s still so much opportunity within the online marketplace. Image source.

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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

In 2004, we saw an opportunity in updating an existing apparel accessory that had not really changed in decades. Our company was founded in order to provide apparel that would unite the military, veterans and patriotic Americans, to bridge the gap between those who serve and those who support them, and to be a voice for the American people.

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72 American Business Owners on What Motivated Them To Become Entrepreneurs

BigCommerce

In 2004, we saw an opportunity in updating an existing apparel accessory that had not really changed in decades. Ashli Clubine, Director of Marketing, Nine Line Apparel. Gene Constant, President & Founder, True to Size Apparel. That’s when I met BigCommerce, built a site, taught myself SEO and PPC.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

COVID-19’s impacts on the apparel industry. Every industry has undoubtedly been impacted by the COVID-19 pandemic – but the apparel and retail industry has felt some of the biggest shockwaves. The global apparel market was still worth a whopping $1.5 Digital was crucial to apparel’s survival last year. September 9.

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