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PPC Strategies & Optimizations for 542% ROAS on Google and Facebook

BigCommerce

PPC advertising is equal parts art and science. These channels require on-going optimization to churn out return on ad spend at levels of 595% (as seen in the apparel industry for optimized Google Shopping ads) or the 14.2X BigCommerce: What’s your #1 piece of advice for helping retailers optimize their Google Shopping campaigns?

PPC 408
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Globally, ecommerce growth projections are also on an upward trajectory: They show that retail sales may exceed $4.058 trillion by as soon as 2020. ecommerce sales of apparel, footwear, and accessories projected to exceed $123M by 2022 ( Statista ). of total retail sales. Business-to-Business (B2B). Image source.

eCommerce 417
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234 American Business Owners on Starting, Scaling and Staying Inspired

BigCommerce

Their stories are conveniently ignored when you hear about the extinction of small businesses. In reading this article, you’ve begun a journey into the passions, success stories and advice of more than 200 American business owners trying to make ends meet while they make life a little sweeter for those around them.

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72 American Business Owners on What Motivated Them To Become Entrepreneurs

BigCommerce

In 2004, we saw an opportunity in updating an existing apparel accessory that had not really changed in decades. We do have a retail store in Independence, Virginia and welcome visitors from all over the world. John always dreamed of owning his own slipper-making business, and was ready for this new challenge.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

In fact, online sales have reached $109 billion so far – a significant increase from the $90 billion we were at this time last year. Retail sales as a whole still saw significant yearly growth on Black Friday according to data from Mastercard SpendingPulse. US retail ecommerce revenue was just $285.9 growth this year.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Last month marked the ninth month in a row of total retail sales growth as the world recovers from a pandemic that led to total retail sales declining 10.5% Total retail sales were up 11% year-over-year this June, a 10.4% Apparel and restaurants also saw notable growth last month over 2020, with sales increasing 62.9%

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

US online grocery sales surged 54% to reach $95.8 With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). With 160 million customers visiting Walmart stores or Walmart.com each week , Walmart is the largest retailer in the US.

eCommerce 195