Article B2C Multi-channel Social Media 
Optimizely
FEBRUARY 8, 2018
Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.
Optimizely
MARCH 29, 2018
You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. Are you really a data-driven B2C marketer? Maybe your newsletters are fun and pretty, your social media ads are engaging and funny, and they’re driving traffic to your site.
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Optimizely
MARCH 19, 2019
When it comes to ad attribution across channels like Facebook, Instagram, and Google, many marketers only look at cost-per-click (CPC). They get excited by the number of clicks on their ads, invest more in the channels that led to the most clicks, and consider their job done. Why ad attribution matters.
Kissmetrics
AUGUST 25, 2020
But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. In this article, I cover: What to look for in a PPC agency How to work with them for maximum results Steps to finding the right agency My top five recommendations.
Ecommerce Platforms
FEBRUARY 27, 2023
Here’s how you can arrive at an accurate answer: Demographics research Keyword research Social media research Customer journey modeling Customer interviews Based on these buyer personas, decide what content you’re going to produce, where, and how you’re going to distribute it. Or image searches like this.
Optimizely
JULY 5, 2018
If you’re in B2C marketing — especially email marketing — you’ve likely seen an incredibly complex decision tree at some point. However, decision trees and flow charts can quickly become overwhelming, confusing, and make it tough to gauge the performance of your B2C marketing. Lack of cross-channel visibility.
Omnisend
JANUARY 8, 2024
Instead, you can build customer retention by nurturing solid relationships through: Excellent customer service Personalized interactions Attractive incentives In this article, we’ll look at effective strategies you can use to drive more repeat purchases for your business. However, you still need to learn how to retain these repeat customers.
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