Remove Article Remove Conversion Optimization Remove PPC Remove Recommendation
article thumbnail

eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Search Engine Optimization (SEO). Pay-per-click (PPC). This just lowers your conversion rate.

PPC 162
article thumbnail

Top Online Marketing Resources to Read

VTNS Solutions

In this article, you will get access to the best resources on how to get thing done. Analytics Conversion Optimization SEO Paid Marketing Growth Marketing List of blogs to read for awesome digital marketing insight Tools. Data Analytic Insights and Recommended Mentions. Conversion Optimization Insights and Resources.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Editor’s note: This article was originally published in 2019. Whenever a business makes a site change or redesign, stakeholders want to measure the impact of that decision — more often than not, using conversion rate. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization.

Channel 113
article thumbnail

An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

From there, he moved to help businesses of all sizes grow through digital marketing and conversion optimization. Traffic to Neil’s massive collection of content showed people in countries worldwide were reading the articles. Why We Started Neil Patel Digital. Neil Patel’s foray into digital marketing began with his blog.

Marketing 275
article thumbnail

Unbounce Review: Everything You Need to Know

Ecommerce Platforms

Design assistant: The design assistant recommends templates specific to your audience and industry, so you can create the ideal pages as quickly as possible. Copy Insights: The Smart Copy solution ensures you can get recommendations for the most high-converting copy based on your tone-of-voice, audience, and message. Go to the top.

article thumbnail

Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Inflow Insights

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. For one, Google optimizes for transaction history.

article thumbnail

21 Field-Tested Strategies to Increase Live Chat eCommerce Conversions

Inflow Insights

Inflow has been testing live chat eCommerce conversions for years with almost every client we work with and we’ve found that it can positively impact conversion rate. This article is for you if have live chat or are considering adding it to your website ?— Conversion rate optimization relies on testing.