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The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

This conversion strategy improves the quality and buying power from all traffic, not just visitors gained from paid campaigns or search engine optimization. Based on these convictions, I became one of the few conversion optimization evangelists of that time. And the end is more conversions. They impact each other.

PPC 96
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Amazon Prime Day 2020 Prep (Part 3): SEO + Retail Readiness

ROI Revolution

But what does that have to do with search engine optimization (SEO)? In this article, we’ll be diving into how search engine optimization, retail readiness, and Amazon Prime Day 2020 go hand in hand. You can use search engine optimization (SEO) to ensure your products are showing up and looking their best to these shoppers.

SEO 78
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Search Engine Optimization (SEO). Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. So, how do we frame thinking around PPC?

PPC 162
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Everything I Taught You About SEO Was Wrong

Kissmetrics

To rank really well on Google, you have to write long-form, informational articles. per click when it comes to PPC ads. So much so, Nationwide will still generate sales, but nowhere near the percentage of that AAA PPC landing page. They optimize for revenue, sales, leads, and ROI instead of pure traffic.

SEO 259
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Why Content Quality Matters for Your eCommerce Website

Inflow Insights

Note: We specialize in helping eCommerce businesses to automate more of their sales through SEO, PPC, and CRO. PPC can help your website to reclaim real estate in the SERPs with more certainty than the above strategies. After product and category pages are optimized, layer in quality “strategic content” (e.g. Site navigation.

eCommerce 106
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How to Use a Marketing Audit to Pivot Your Digital Strategy

Inflow Insights

In this article, we’re covering everything required for a comprehensive marketing audit to keep your business competitive throughout the year. Technical SEO Content Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Goals Conversions Revenue Traffic Sources.

PPC 82
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How to Choose the Best eCommerce Agency for Your Needs

Inflow Insights

An SEO agency might publish four articles a month, for example. A PPC agency might run three ads a week, then rotate them on your behalf. Or a CRO agency might run one conversion test every three weeks. Instead of saying, “We publish four articles each month,” you’ll hear something much more specific.

eCommerce 117