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Post-Purchase Experience: Building brand trust and customer loyalty

Fabric

A positive post-purchase experience is crucial for customer loyalty and retention, brand trust, and positive word-of-mouth. Post purchase communications : may entail recommendations, promotions, rewards, loyalty program enrollment, customer referrals, or other incentives to build customer loyalty.

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The Psychology Behind Customer Loyalty

Optimizely

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Loyalty program engagement is on the decline , and active use of loyalty programs is decreasing by 2-3 percent per year.

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5 customer loyalty email examples that work

Omnisend

Reading Time: 6 minutes 5 customer loyalty email examples that work When you think of loyalty, what comes to mind? Customer loyalty to businesses isn’t that much different. How can email marketing impact customer loyalty? 5 customer loyalty email examples 1.

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Retailers: Are You Using Delivery Personas to Improve Financial Performance and Customer Loyalty?

Retail TouchPoints

By catering to their unique characteristics during the buying process, retailers maximize revenue and customer loyalty. Delivery personas are powerful in that they can reduce delivery costs, improve delivery-related revenue and customer loyalty. What are delivery personas?

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How Ecommerce Discounts Hurt Customer Loyalty

Optimizely

With the right strategy, you can drive true customer loyalty. . The post How Ecommerce Discounts Hurt Customer Loyalty appeared first on Zaius. You’ll attract fewer voucher vultures who are only looking for the best deal and may never be seen on your site again.

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How Contextual Commerce Improves Customer Loyalty

Optimizely

Contextual commerce allows consumers to purchase products from wherever they are, at any given moment — while reading a news article, on social media, via a chatbot, in a search engine, and so on — without having to stop what they are doing, go to your website, app or even brick-and-mortar store to carry out that transaction.

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How Customer Service Data Can Improve Customer Loyalty

Optimizely

And word-of-mouth advertising from brand advocates is very powerful and can drive long-term customer loyalty. If you connect up your marketing and customer service data, you can turn a negative situation into a positive by providing a superior customer experience to all of your buyers.