Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

BigCommerce

AUGUST 1, 2018

If you’re in the ecommerce field, you might consider offering a discount as your lead magnet. It doesn’t just work for B2C businesses, either. Freund Container , a B2B business that sells custom packaging and containers, collects emails by offering 10 percent off the subscriber’s first order. Case studies work, as well.

Presentation 410

Presentation Books Marketing Improvements 410

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. Step 1: Select a Niche to set up Your B2B Ecommerce Business. The problem?

B2B 132

B2B eCommerce Payment Services Multi-channel 132

Smile.io

SEPTEMBER 10, 2020

It’s essential for eCommerce brands to use value-add marketing concepts to create content and increase visibility during this stage of the buyer’s journey, so prospects remember your brand as they move onto the consideration stage. Some things that we’ve seen work well are comparison guides and case studies.

Consumer 46

Consumer Social Media SEO Webinar 46

Retail TouchPoints

MARCH 30, 2023

The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series , Resilient Retail: How Efficient, Effective and Engaging CX is Fueling Growth. You own it and are in charge of the stack [rather than being] locked into a vendor’s roadmap.” View the session on demand.

POS 272

POS Omnichannel Webinar Point of Sale 272

Groove

OCTOBER 1, 2020

Whether you sell B2B or B2C, ensure your brand voice remains consistent throughout all of your content ? There are so many benefits of content marketing , so take advantage of not only blogs and guides, but also infographics, videos, case studies, webinars and more.

eCommerce 300

eCommerce Social Media SEO Mobile 300

Ecommerce Platforms

FEBRUARY 27, 2023

Explain that topic as fully as you can, add some illustrations or a case study, and you have an eBook. Because email marketing is still one of the best-converting digital marketing methods with an average 3600% ROI. Email is often used as an outbound marketing method, that is, reaching out to potential leads.

eCommerce 118

eCommerce Marketing Webinar Social Media 118

BigCommerce

AUGUST 8, 2017

Pinterest’s demographics suggest products targeted toward millennial women from the US will do very well with their ad platform, and case study data confirms this. Ecommerce retailers particularly love the value of Pinterest’s highly targeted search engine and use Pinterest ads to promote their brand and products.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420