Kissmetrics
SEPTEMBER 1, 2021
B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? While it’s not set in stone, a marketing strategy is a set of guidelines to help you get from point A to point B.
Kissmetrics
OCTOBER 13, 2020
Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.
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GetElastic
JUNE 11, 2021
The below interview is an excerpt from the 2021 eCommerce Platforms for B2B and B2C report. Harry: Many brands cannot create innovative ecommerce experiences or adhere to brand guidelines, without a huge price tag and a lot of development time. Get access to the full report.
RTP blog
MAY 2, 2017
As influencer marketing continues to gain steam in both the B2C and B2B communities, regulations from the Federal Trade Commission (FTC) are becoming stricter, and new tools/bots are creeping in to make it harder to trust advertised follower counts and “likes.”
Kissmetrics
MARCH 9, 2021
Forty-seven percent of B2B marketers found lead scoring to be effective , with 54 percent pointing to predictive lead scoring effectiveness. Of course, if you’re looking at automated solutions, you’ll be able to qualify leads using predetermined guidelines quickly. Why do lead scores matter? Metrics for Scoring Your Leads.
Kissmetrics
FEBRUARY 23, 2021
Filters should honor Snapchat’s advertising guidelines. If you are a B2B company or you target older consumers, then Snapchat probably isn’t for you. If your brand is B2C and targets young consumers in particular, creating a sponsored Snapchat filter could be a winning strategy. No hashtags allowed.
FastSpring
SEPTEMBER 16, 2022
But allowing that pattern to continue can deprive us of the ability to improve our B2B business in a way that will directly help your business — and helping online businesses succeed is a priority for us. There’s a reason the first of our community guidelines is to “Be global.” We provide a service; you make money; repeat on autopilot.
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