CX Execs Rise To Power Across B2C And B2B Industries

Forrester eCommerce

Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries.

B2C 302

Magento, NetSuite Conferences Illustrate What B2C Can Teach B2B

Retail TouchPoints

focuses on how retailers can bolster their customers’ experience, I noticed a number of sessions and in-person meetings at the two conferences that actually touched on the world of a somewhat different audience: B2B buyers.

B2C 195

Make the Transition from B2B to B2C Marketing

Zaius

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate.

B2C 254

Redefining Influencer Marketing: Key Insights For B2B Marketing Leaders

Forrester eCommerce

Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous. B2B B2B marketing customer advocacy B2B Marketing social media

B2B 305

Define Your Payment Strategy For B2B eCommerce In China

Forrester eCommerce

As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment.

B2B CRM vs. B2C CRM: What’s the Difference?

Zaius

However, most traditional CRMs were built specifically to serve B2B businesses — and you can tell. B2B CRMs clearly aim to help salespeople and marketers manage long, relatively predictable sales cycles and one-to-one communications, and they often pair with marketing tools to nurture leads across the course of a lengthy sales funnel. Despite this, many B2C marketers still try to force B2B CRMs to serve their very different business needs. CRM B2C CRM

B2C 174

Demystifying Personalization in B2B

GetElastic

B2B companies are thinking about personalization all wrong. However, B2B customers require a completely different value proposition than retail shoppers on the hunt for a fancy new shirt. Successful B2B personalization boils down to understanding and meeting these needs.

B2B 113

B2B ecommerce lagging behind B2C for customer experience

Retail Technology Review

Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report by full-service e-commerce agency PushON. Internet Retailing Critical Issues

B2C 109

5 Reasons Why Every B2B eCommerce Site Should Take Lessons From B2C

SellBrite

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. What does this have to do with B2B ecommerce?

B2C 102

Long B2C Sales Cycle? Use Content to Power Marketing

Zaius

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term.

B2C 372

Experience-driven commerce and its impact on B2B

GetElastic

Great customer experiences are rooted in personalization , and the goal of “one experience per customer” through effective implementation of said personalization can transform B2B ecommerce solutions to deliver high ROI. Digital Transformation Commerce B2B Ecommerce

B2B 140

Wicked Quick: B2B personalization with RichRelevance

GetElastic

Miller gave us the low-down on what personalization means for B2B organizations and the challenges it poses for B2B ecommerce practitioners. Check out our Q&A session: What are some of the trends you’re currently seeing in the B2B space? Commerce B2B

B2B 134

CDP vs. CRM: What’s Right for Your B2C Business?

Zaius

But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM?

B2C 247

Bring some B2C pizzazz to your B2B website design

TradeGecko

With the rising trend of wholesale merchants looking for solutions online to widen their distribution channels, B2B eCommerce stores are becoming more commonplace. However, unlike their B2C counterparts, B2B stores rarely have the same design aesthetic or business branding that retail channels enjoy. Wholesale B2B eCommerce

B2C 62

Emerging tech to meet B2B buyer expectations 

GetElastic

With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share.  In B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

B2B 137

The state of digital payments in B2B ecommerce

GetElastic

It’s long been said today’s B2B buyers want and expect a B2C experience from manufacturers and wholesalers. Unlike B2C, where streamlined checkouts accept instant payment from credit cards, PayPal and the like, paper checks and manual processes still drive the bulk of B2B payments.

Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack

Forrester eCommerce

age of the customer B2B ecommerce B2C ecommerce customer relationship management (CRM) digital agencies digital customer experience digital transformation ebusiness strategy enterprise content management (ecm) Innovation omnichannel customer experience personalization user experience analytics Automation customer experience digital strategy innovationThe legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.”

The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing

Zaius

Kaleigh started the company about 4 years ago and has focused specifically on writing for B2B ecommerce brands like BigCommerce, Get Feedback, SnapApp, and more. But wait, B2B? How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and The post The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing appeared first on Zaius. What’s your favorite ecommerce blog right now? Shopify? BigCommerce?

B2C 150

Marketers: Manage Your Automation Portfolio

Forrester eCommerce

age of the customer artificial intelligence (AI) automation B2B marketing B2C marketing chief marketing officer (CMO) marketing & strategy personalization robotic process automation (RPA) promoted

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer B2B marketing B2C marketing chief information officer (CIO) chief marketing officer (CMO) digital business security & risk

Announce Forrester’s First DMP Wave For Asia Pacific

Forrester eCommerce

advertising B2B marketing B2C marketing data management platforms (DMPs) digital marketing integrated marketing (cross-channel) marketing technology media buying programmatic buying

B2C 299

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer B2B marketing B2C marketing chief information officer (CIO) chief marketing officer (CMO) customer experience digital business

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer B2B marketing B2C marketing chief information officer (CIO) chief marketing officer (CMO) digital business employee experience security & risk

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer B2B marketing B2C marketing chief information officer (CIO) chief marketing officer (CMO) digital businessAre Maps For Self-Driving Cars A Public Good? A public/private organization in the UK thinks so.

B2B Mobile Commerce Apps are Hot: Here’s Why

GetElastic

Mobile commerce apps for B2B are increasing, and with good reason — 80% of B2B buyers are using mobile at work, and more than 60% say mobile played a significant role in a recent purchase. How mobile applications support B2B commerce.

B2B 149

B2B Ecommerce Needs To Learn From B2C Ecommerce: Here’s What Your Customers Would Tell You

Guidance

In today's B2B ecommerce catalogs, products can be optimized for SEO with keyword-rich information on product pages. And when it comes to copy and product descriptions, remember that B2B buyers aren't faceless and robotic. No more lagging B2B -- it's time to lead.

B2C 62

Content, Experiences Key Focuses At Adobe Summit

Forrester eCommerce

B2B marketing B2C marketing content marketing personalization video & teleconferencing Adobe content Marketing Nick BarberAt Adobe’s marketing conference, the company focused on content and experiences as the key differentiators for brands.

Events 301

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer B2B marketing B2C marketing chief information officer (CIO) chief marketing officer (CMO) digital businessWhat We Don’t Know About Facial Recognition Could Hurt Us This week, on the heels of the viral craze that is FaceApp, we got some disquieting news.

B2B Online 2019: How to take your commerce practice from good to great

GetElastic

For more than half a decade B2B Online has been a go to destination for B2B digital business leaders. How can I deliver personalized experiences that are relevant for B2B? B2B Online 2019 did not disappoint. Personalization means something entirely different in B2B.

B2B 142

A Pragmatic Guide To Brand Value

Forrester eCommerce

age of the customer B2B marketing B2C marketing brand building brand experience brand monitoring branding chief marketing officer (CMO) corporate strategy customer experience strategy marketing & strategy strategy & strategic planning

B2C 299

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer B2B marketing B2C marketing chief information officer (CIO) chief marketing officer (CMO) digital businessThe Great Gender Blur And Its Impact On The Future Of Marketing Marketing stands at the threshold of a monumental cultural shift – the great gender blur.

B2B Ecommerce (October 2019): The Step by Step Guide to Setup, Build & Grow a B2B Ecommerce Business

Ecommerce Platforms

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. Step 1: Select a Niche to set up Your B2B Ecommerce Business.

B2B 139

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

age of the customer application development & delivery B2B marketing B2C marketing chief information officer (CIO) chief marketing officer (CMO) customer experience digital business security & risk

The Top 3 Mistakes Companies Make in Implementing B2B Ecommerce

GetElastic

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. the volume of B2C online purchases.

B2B 157

17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Their team works with category-leading brands looking to launch B2B as well as Direct-to-Consumer including Cargill, Citizens of Humanity and Dollar Tree. By all the most recent reports, analysts have forecasted that global B2B ecommerce revenue will top $6.7 What is B2B Ecommerce?).

B2B 343

7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

B2B ecommerce will reach $1.2 of all B2B sales in the U.S. Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. Upgrade Your B2B Ecommerce Software. The New B2B Ecommerce Strategy.

B2B 205

B2B Playbook

Guidance

In today’s crowded B2B marketplace, buyers demand an easy, intuitive online buying and account management experience that’s so good it feels like B2C.

B2B 81

B2B ecommerce: the four challenges to face for long-term growth

GetElastic

When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences. So, what does this mean for organizations and bringing B2B ecommerce strategies to the next level? B2B b2b commerce

B2B 170

Wholesale Ecommerce Explained: 1 Site, 3X Sales with Automation and Personalization for B2B Online Wholesalers

BigCommerce

It’s hard not to start any article about B2B or wholesale ecommerce without dropping the market size bomb: Global B2B online sales surpassed $ 7.6 alone, B2B and wholesale ecommerce will top $1.1 To give that a bit of perspective, global B2C sales topped $2.1

B2B 337

B2B Ecommerce: Complete Guide for Retailers

SellBrite

trillion worldwide with online merchants so far in 2019, and B2C ecommerce — or business-to-consumer electronic commerce — sales are only expected to increase in coming years. In fact, B2B ecommerce , or business-to-businesses electronic commerce, is predicted to reach $6.7

B2B 65