CX Execs Rise To Power Across B2C And B2B Industries

Forrester eCommerce

Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries.

B2C 366

Make the Transition from B2B to B2C Marketing

Zaius

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate.

B2C 254

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Magento, NetSuite Conferences Illustrate What B2C Can Teach B2B

Retail TouchPoints

focuses on how retailers can bolster their customers’ experience, I noticed a number of sessions and in-person meetings at the two conferences that actually touched on the world of a somewhat different audience: B2B buyers.

B2C 195

Redefining Influencer Marketing: Key Insights For B2B Marketing Leaders

Forrester eCommerce

Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous. B2B B2B marketing customer advocacy B2B Marketing social media

B2B 382

B2B CRM vs. B2C CRM: What’s the Difference?

Zaius

However, most traditional CRMs were built specifically to serve B2B businesses — and you can tell. B2B CRMs clearly aim to help salespeople and marketers manage long, relatively predictable sales cycles and one-to-one communications, and they often pair with marketing tools to nurture leads across the course of a lengthy sales funnel. Despite this, many B2C marketers still try to force B2B CRMs to serve their very different business needs. CRM B2C CRM

B2C 174

Predictions 2020: B2C Marketers Will Balance Cost Concerns With Customer Expectations

Forrester eCommerce

Efficiency gains and improving brand affinity via customer experience will dominate B2B marketers' thinking in 2020. age of the customer B2C marketing prediction promoted

B2C 247

Define Your Payment Strategy For B2B eCommerce In China

Forrester eCommerce

As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment.

Long B2C Sales Cycle? Use Content to Power Marketing

Zaius

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term.

B2C 372

5 Reasons Why Every B2B eCommerce Site Should Take Lessons From B2C

SellBrite

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. What does this have to do with B2B ecommerce?

B2C 131

Bring some B2C pizzazz to your B2B website design

TradeGecko

With the rising trend of wholesale merchants looking for solutions online to widen their distribution channels, B2B eCommerce stores are becoming more commonplace. However, unlike their B2C counterparts, B2B stores rarely have the same design aesthetic or business branding that retail channels enjoy. Wholesale B2B eCommerce

B2C 93

CDP vs. CRM: What’s Right for Your B2C Business?

Zaius

But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM?

B2C 247

Different Types of Online Marketplaces: C2C, B2B & B2C

Algopix

While the most common type of marketplace is based on the B2C (Business to Customer) model, there are in fact other marketplace models including B2B (Business to Business) and C2C (Customer to Customer). Introducing the Different Types of Online Marketplaces: C2c, B2b & B2c.

B2C 78

How Book Publishers Can Maximize Their Online Store and Enhance the B2C Experience

Kibo

With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales? With so many people at home, book sales are having a moment.

Books 93

B2B ecommerce lagging behind B2C for customer experience

Retail Technology Review

Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report by full-service e-commerce agency, PushON. Critical Issues Internet Retailing

B2C 81

The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing

Zaius

Kaleigh started the company about 4 years ago and has focused specifically on writing for B2B ecommerce brands like BigCommerce, Get Feedback, SnapApp, and more. But wait, B2B? How does that help you as a B2C marketer? What B2C brands can learn from B2B marketers. ….and The post The Empowered Marketer: What B2C Brands Can Learn from B2B Marketing appeared first on Zaius. What’s your favorite ecommerce blog right now? Shopify? BigCommerce?

B2C 150

How The COVID-19 Crisis Will Impact Marketing Spend Between Now And 2022

Forrester eCommerce

Age of the Customer B2B marketing B2C marketing CMO Trends covid19-cnThe current COVID-19 has crisis upended CMO priorities and budgets, leaving many scrambling for alternate revenue sources, and all asking: what in the world to I plan for now?

Tips To Improve Your B2B Ecommerce Business

Elsner

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B customer experience has improved, but the consumers are waiting for stores to buck up and fulfill their expectations.

B2B 78

B2B ecommerce lagging behind B2C for customer experience

Retail Technology Review

Poor product visualisation is preventing almost a quarter of B2B customers from making purchases online, according to a new report by full-service e-commerce agency PushON. Internet Retailing Critical Issues

B2C 76

Towards Convergence ? Brand and Experience Themes at CX North America

Forrester eCommerce

Age of the Customer B2B CX B2B marketing B2C marketing CMO Trends customer experience

B2B 226

I consumatori italiani si sono concentrati sul digitale. Ora tocca alle aziende.

Forrester eCommerce

Age of the Customer B2B CX B2B marketing B2C marketing banking business value CIO insights CMO Trends digital business digital disruption digital marketing trends digital transformation EMEA EuropeLa pandemia sta cambiando rapidamente le abitudini dei consumatori Italiani.

5 B2B eCommerce Strategies you need now

TradeGecko

Unlike the B2C buyer experience, B2B customers require relationship building on a personalized, almost bespoke level. Therein lies the challenge of B2B marketing.

B2B 92

Demystifying Personalization in B2B

GetElastic

B2B companies are thinking about personalization all wrong. However, B2B customers require a completely different value proposition than retail shoppers on the hunt for a fancy new shirt. Successful B2B personalization boils down to understanding and meeting these needs.

B2B 131

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Age of the Customer application development & delivery B2B marketing B2C marketing CIO insights CMO Trends customer experience digital business infrastructure & operations security risk management

Adobe’s Service Partners Are What Will Make It A Proper Enterprise Software Company

Ted Schadler

Age of the Customer B2B marketing B2C marketing digital business Accenture Adobe consulting Deloitte IBMAdobe strives to be an enterprise software company with the same reach and influence as Microsoft, Oracle, SAP and Salesforce.

B2C 232

Webinar - Mimicking B2C tactics to optimize your B2B operations online

TradeGecko

The global B2B eCommerce sales are predicted to reach over $6 trillion by 2020, surpassing B2C that is valued at over $3 trillion by 2020. With this in mind, it is a smart move for B2C eCommerce businesses to start thinking about how they can make the most of their eCommerce store. In order to scale quickly, B2C eCommerce businesses should start looking into how they can move into the B2B market.

B2C 60

6 B2B eCommerce Strategies you need now

TradeGecko

Unlike the B2C buyer experience, B2B customers require relationship building on a personalized, almost bespoke level. Therein lies the challenge of B2B marketing.

B2B 78

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Age of the Customer application development & delivery B2B marketing B2C marketing CIO insights CMO Trends customer experience digital business infrastructure & operations security risk management

17 B2B Ecommerce Companies Taking Advantage of a $6.7 Trillion Opportunity (+ How Your Brand Can, Too)

BigCommerce

Their team works with category-leading brands looking to launch B2B as well as Direct-to-Consumer including Cargill, Citizens of Humanity and Dollar Tree. By all the most recent reports, analysts have forecasted that global B2B ecommerce revenue will top $6.7 What is B2B Ecommerce?).

B2B 428

Seeking Magic Moments – Why It’s Time to Tune Up Your Digital Experience Stack

Forrester eCommerce

age of the customer B2B ecommerce B2C ecommerce customer relationship management (CRM) digital agencies digital customer experience digital transformation ebusiness strategy enterprise content management (ecm) Innovation omnichannel customer experience personalization user experience analytics Automation customer experience digital strategy innovationThe legendary R&B singer and songwriter Ben E. King got it so right in the Drifters 1960 recording of “This Magic Moment.”

Wholesale Ecommerce Explained: 1 Site, 3X Sales with Automation and Personalization for B2B Online Wholesalers

BigCommerce

It’s hard not to start any article about B2B or wholesale ecommerce without dropping the market size bomb: Global B2B online sales surpassed $ 7.6 alone, B2B and wholesale ecommerce will top $1.1 To give that a bit of perspective, global B2C sales topped $2.1

B2B 421

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

COVID-19 Accelerates Momentum For Sales Engagement B2B sellers face the most challenging selling environment of their lifetimes. Business leaders who already invested in sales digital transformation and technologies are reaping the rewards for their prescient decisions.

Elements Of Reputation: Traits That Indicate A Thoughtful Tech GTM Strategy

Forrester eCommerce

How do you build reputation? How do you gain trust and sustain it? These questions are as fundamental for every organization as it is for every individual personally. Trusting a company is even more critical from a buyer perspective.

B2B 260

The Benefits of B2B Ecommerce: “We Now Have a Thriving Business Thanks to the Internet”

BigCommerce

Lagging behind on this, however, are often businesses in the B2B space. Estimates predict that online B2B selling will top $1.18 It’s instead that they have yet to fully implement modern success strategies the B2C world has long known produce incrementally high ROI.

B2B 425

Marketers: Manage Your Automation Portfolio

Forrester eCommerce

age of the customer artificial intelligence (AI) automation B2B marketing B2C marketing chief marketing officer (CMO) marketing & strategy personalization robotic process automation (RPA) promoted

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Age of the Customer application development & delivery B2B marketing B2C marketing CIO insights CMO Trends customer experience digital business infrastructure & operations security risk management

Games 220

Effortlessly manage your business’s B2B and B2C sales online

TradeGecko

Are you selling both business-to-business (B2B) and business-to-consumer (B2C)? If you are and you’re using the same payment platform to handle your B2B and B2C transactions, you may have realized that reconciling your books can be a complicated affair. After all, without separating your different sales channels, it’s hard to tell which market is contributing more to your business. TradeGecko Payments

B2C 60

Effortlessly manage your business’s B2B and B2C sales online

TradeGecko

Are you selling both business-to-business (B2B) and business-to-consumer (B2C)? If you are and you’re using the same payment platform to handle your B2B and B2C transactions, you may have realized that reconciling your books can be a complicated affair. After all, without separating your different sales channels, it’s hard to tell which market is contributing more to your business. TradeGecko Payments

B2C 60

Salesforce Nicely Rounds Out Its B2B CRM With CloudCraze

Forrester eCommerce

On March 12, Salesforce announced its intent to acquire CloudCraze, a B2B eCommerce application. This savvy and long-anticipated move nicely rounds out its broad CRM portfolio and supports B2B customers through their engagement journey. This eCommerce application is a fundamentally different one than Salesforce’s B2C eCommerce acquisition of Demandware. This is because B2C engagement is […].

B2B 200

FORRward: A Weekly Read For Tech And Marketing Execs

Forrester eCommerce

Age of the Customer application development & delivery B2B marketing B2C marketing CIO insights CMO Trends customer experience digital business infrastructure & operations security risk management

The Martech Roundtable: The Past, Present, and Future of Marketing Technology for Business and Consumer Marketers, Part 3

Forrester eCommerce

In December, B2C marketing analysts Joe Stanhope and Rusty Warner, and B2B marketing analyst Lori Wizdo hosted the second annual Martech Roundtable help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology.