B2B Channel eCommerce Technology Omnichannel 
Retail TouchPoints
AUGUST 3, 2020
Stitch Fix, Warby Parker and others became beacons for established brands, including Coca-Cola, to invest in DTC sales channels. Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike.
GetElastic
JUNE 7, 2016
Navigating the omnichannel universe is a challenge for many retailers. Whether they started out online or as physical business, knowing which channels to leverage can be tricky. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business.
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GetElastic
DECEMBER 28, 2021
Over the last year at Elastic Path, we have seen more and more brands who need to run digital commerce for multiple business models. Whether they are a B2B business launching D2C for the first time, or a D2C brand getting into B2B2C for the first time, more and more companies are looking for solutions to help them power all routes-to-market.
BigCommerce
JUNE 5, 2018
But more than 50% of Americans begin their product search on Amazon, so it’s wise to think of Amazon as a sales channel rather than a competitor. But shifting to direct-to-consumer from a b2b wholesale model isn’t easy. Thanks to SaaS ecommerce technology allowing brands to rapidly build modern ecommerce websites affordably.
Kibo
FEBRUARY 24, 2022
Microservices enable Ecommerce businesses to move away from the rigid all-in-one monolithic systems that make it difficult—if not impossible—to keep up with changing trends in consumer shopping behaviors, expectations, and the need for seamless omnichannel experiences. What is ecommerce microservices architecture?
BigCommerce
MAY 15, 2018
When I worked agency side, we started building ecommerce sites on SaaS platforms like BigCommerce. I already knew the benefits of SaaS across other pieces of the commerce platform stack, including: Omnichannel commerce technologies. Marketing and Expanding to Omnichannel. Bring B2B Complexity Online.
Digital Doughnut
FEBRUARY 2, 2023
In the age of hyperconnectivity and omnichannel sales, consistency is primal. Technology provides new opportunities to connect with customers who increasingly expect a conversational style of interaction across channels.
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