How CPG Companies Can Accelerate Growth With an Omnichannel Strategy
ROI Revolution
MAY 20, 2021
For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. If you are over-invested in any one channel to sell your goods or products, and that channel goes away for any reason, you’ll be in a tight spot,” said Sharon Gee, Sr. “If
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