4 Paid Search Strategies for the Aftermath of COVID-19
ROI Revolution
MAY 20, 2020
The closings of brick-and-mortar stores presented an opportunity for digital commerce, but the rising unemployment rate created uncertainty in whether or not commercial and consumer product sales would come to a screeching halt. A top-funnel strategy allows B2B businesses to remain top-of-mind for customers who aren’t purchasing right now.
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