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4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

The closings of brick-and-mortar stores presented an opportunity for digital commerce, but the rising unemployment rate created uncertainty in whether or not commercial and consumer product sales would come to a screeching halt. A top-funnel strategy allows B2B businesses to remain top-of-mind for customers who aren’t purchasing right now.

PPC 144
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Measure Twice, Cut Once: The Reason Why All Those Marketing Tactics Keep Failing

Kissmetrics

Conversion optimization works. Another nurturing those and presenting different enticing offers. And yet PPC got no credit. Despite the fact that PPC probably drove an overwhelming number of the calls (based on the data we saw earlier.). We couldn’t even track PPC leads accurately because of the issues above.

Marketing 211
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How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. Because it’s such an important conversion tool, your value proposition should be present in some form (and prominently and consistently placed) on every page of your website. I totally meant to do that!”.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% COVID-19 + ecommerce: B2B stats. Published March 12, 2020.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. How B2Bs have changed their digital ad strategy in light of COVID-19. US digital ad spend for B2B grew 32.5% B2B digital ad spend for 2021 is expected to be 20% higher than previous estimates.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2020]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. COVID-19 + ecommerce: B2B stats. When it comes to B2B marketplaces, 89% are buying at least the same amount or significantly more. B2B ecommerce sales have grown from $1.1 Bloomberg ).

eCommerce 156
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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2021]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. COVID-19 + ecommerce: B2B stats. When it comes to B2B marketplaces, 89% are buying at least the same amount or significantly more. B2B ecommerce sales have grown from $1.1 Bloomberg ).

eCommerce 147