UpSellIt
NOVEMBER 22, 2021
If you’re a B2B marketer, you understand the process of closing a sale takes time. However, it’s still crucial to incorporate conversion rate optimization in your digital marketing strategy to find success. B2B brands have unlimited opportunities to utilize CRO in their customer journey and streamline their sales cycle.
Kissmetrics
FEBRUARY 15, 2021
Whether you’re in the B2B or B2C space, you need to build a website to showcase and sell your products or services. To do so, your website must present information in a simple and easy-to-understand way. The conversion rate is the percentage of website visitors performing the action intended for that page.
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ecomdash
AUGUST 7, 2018
Topics of past shows include building a store website, finding a niche, choosing a shopping cart , sourcing products, increasing traffic, sales conversion optimization, and automation. #6 The editors of Internet Retailer, B2B Ecommerce World, and Internet Health Management started the Digital Commerce 360 Insights podcast.
Retail TouchPoints
APRIL 4, 2022
B2C and B2B Experiences Will Keep Converging and Optimizing. One of the hottest trends will be the continued convergence of B2C and B2B commerce experiences, as both domains work to create more effective commerce ecosystems that meet their customers’ needs.
Kissmetrics
OCTOBER 30, 2018
For that reason, a company eventually needs a Chief Revenue Officer (especially in the B2B world). As much as you focus on marketing, you have to focus on conversion optimization. Every time someone presents a social media or SEO shortcut, avoid it. You need to think about the whole cycle a customer goes through.
ROI Revolution
MAY 20, 2020
The closings of brick-and-mortar stores presented an opportunity for digital commerce, but the rising unemployment rate created uncertainty in whether or not commercial and consumer product sales would come to a screeching halt. A top-funnel strategy allows B2B businesses to remain top-of-mind for customers who aren’t purchasing right now.
BigCommerce
SEPTEMBER 26, 2017
Because it’s such an important conversion tool, your value proposition should be present in some form (and prominently and consistently placed) on every page of your website. These emotions are major conversion inhibitors — so a big part of conversion optimization is devoted to reducing them. Ease anxiety and fear.
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