FILA Site Enhancements Boost Conversions, Dramatically Reduce Bounce Rates
Retail TouchPoints
DECEMBER 2, 2020
Traditionally, sport/leisure apparel and footwear brand FILA relied primarily on retailers to get its products on the bodies and feet of consumers. Prior to the 2020 upgrades, visitors to the FILA site would find a “customer experience that was sorely lacking,” Trenson noted. “I sneaker collaboration.
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