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Hotel Chains Demonstrate Common B2B eCommerce Website Blunders

Forrester eCommerce

Why do hotel web sites fail to support business travellers' customer journeys, in both the digital and physical sense? B2B eCommerce sites should help business shoppers balance price with value, which is a nuanced combination of many factors, not a series of binary choices.

B2B 319
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Remaining Agile in a New Age of Retail: Three Things that Enterprise Brands can Learn from Smaller Players 

Retail TouchPoints

From leisure and sportswear to gifts and jewelry, the chances are you’ve bought a product from a small business over the last couple of years — whether it be a digitally native startup, a one-person band working from their kitchen table or a small independent store selling online around the world.

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FILA Site Enhancements Boost Conversions, Dramatically Reduce Bounce Rates

Retail TouchPoints

Traditionally, sport/leisure apparel and footwear brand FILA relied primarily on retailers to get its products on the bodies and feet of consumers. Prior to the 2020 upgrades, visitors to the FILA site would find a “customer experience that was sorely lacking,” Trenson noted. “I said Trenson. “We

Apparel 190
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ISE 2024: A Landmark Event in AV Innovation and Retail Technology

365 Retail

For retailers, the event highlighted numerous benefits, showcasing how the latest AV and digital signage solutions can transform retail spaces, improve customer engagement, and drive sales. These offerings reflected the diverse array of products and services aiming to push technological boundaries and enhance user experiences.

Events 74
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Salesforce CRM Review: The Complete Guide for 2019

Ecommerce Platforms

Probably the best-known customer relationship manager tool in the world today, Salesforce has a 20% market share in the current industry, making it the go-to solution for millions of businesses worldwide. Not only that, but Salesforce is incredibly easy to use too, with a speedy powerful, and easy-to-customize UI.

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7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon

SellBrite

It’s an extremely effective way to carve out a niche and build a following of loyal customers. Content marketing is something that spans almost every industry, including both B2B and B2C companies. Inform, entertain, and delight potential customers. Involve your customers in your company and give them ownership in your brand.

eCommerce 129