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Top Customer-Driven B2B eCommerce Trends

GetElastic

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146
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A Vendor’s Guide to B2B Ecommerce

FastSpring

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 147
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Email marketing campaign: types, examples [+ how to create]

Omnisend

While customers expect to receive a welcome email when they sign up, B2B brands can take this opportunity to introduce their company, its values, and its products or services. Today, customers get a personalized introduction to our brand.” It makes it possible to really dive in and get it right with customers.”

Marketing 147
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Winning Loyal Customers: 5 Ways to Build Trust

Payoneer

Happy and loyal customers are the key for a growing business. Satisfied customers can ultimately become brand promoters by talking about your products and services with their friends and colleagues. Word of mouth is only getting stronger today since it also happens online on social media, forums and review sites.

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4 Ways SaaS Companies Can Retarget Visitors to Increase Conversions

FastSpring

A potential customer visits your site and leaves without buying, but while they’re there you place a tracker on them. Using this, you’re able to retarget them across a bunch of platforms like social media and Google to entice them back to your site. Using retargeting, businesses can: Hunt customers in more places.

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A Beginners Guide to Ecommerce Content Marketing

Ecommerce Platforms

You can engage with potential customers in a way that boosts trust and develops a sense of brand loyalty. There’s no way you can master every social media platform and every kind of content. It's a fantastic way of providing value to customers- so, get on the bandwagon! The man speaks sense! So, start taking action!

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Holiday Ecommerce Strategies

ROI Revolution

Showing the customer incorrect information is a surefire way to lose their purchase. Just like in all other facets of digital marketing, a mobile-first mindset during Cyber 5 will bring you more profitable success and lead to more satisfied, returning customers. Avoid These Marketing Pitfalls.