Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Consider the application in ecommerce where gen AI-powered chatbots redefine customer interactions. Picture this: a traveler seeking a hotel near a lake for a specific activity.

Social Media 308

Social Media B2C B2B Customer Data 308

Groove

MARCH 11, 2022

The Basics of B2B Marketing. From an optimized B2B eCommerce website to paid advertising, SEO and more, there are a ton of ways to streamline your strategy and convert leads into paying customers. However, this blog is bringing B2B marketing back to the basics. Utilize Paid Media Advertising. Optimize for SEO.

B2B 150

B2B Merchant Services Marketing PPC 150

Kissmetrics

JUNE 14, 2018

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. Check this out.

Social Media 220

Social Media Definition B2C Food and Beverages 220

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

Kissmetrics

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

B2B 298

B2B SEO B2C Mobile 298

ROI Revolution

MAY 16, 2022

Social media app usage has soared throughout the pandemic as consumers become more digital-centric. That means a slew of rising social media platforms like TikTok, LinkedIn, and more have been emerging and growing in previously unpredicted ways. TikTok is the top rising social media platform.

Social Media 78

Social Media B2B Food and Beverages Download 78

365 Retail

MAY 14, 2024

More interestingly, the number of enterprises marketing their services and products to other businesses instead of end consumers is rising, aided by the growing variety of B2C companies diving into the B2B environment. B2B orders remain a subset of business acquisitions in meeting their services and goods supply goals.

B2B 52

B2B eCommerce B2C Fulfillment 52

RTP blog

FEBRUARY 8, 2019

This includes social media, web experience, digital marketing and activations. 1. Social Media Many small businesses target a Millennial audience — more than 50% of Millennials use Instagram and 80% use Facebook. Do most of your customers fall in a specific income bracket?

Social Media 150

Social Media Small Business Retail eCommerce eCommerce Platforms 150

ROI Revolution

APRIL 23, 2021

With one-day click optimization, advertisers will receive opt-in data but not data for opt-out or non-iOS customers beyond one-day post-click. With seven-day click optimization, advertisers will receive all available data for opt-in/non-iOS customers but no data for opt-out customers. YouTube Leading Social Media Growth.

Social Media 78

Social Media B2C Events B2B 78

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 Identifying the Best B2B eCommerce Platforms. Ecommerce is bigger today than ever.

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

Retail TouchPoints

NOVEMBER 24, 2023

By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition. Step Two: Amplify your most impactful content across your social channels. Step Five: Track your social sales.

Social Media 308

Social Media Events Gifts Consumer 308

Kissmetrics

JUNE 5, 2014

Social media is critical. But social media is also misunderstood in some ways. One of those misunderstandings is which social media sites a business or individual should be on. If you read this article, you’re going to understand which social media sites are best for your brand or business.

Social Media 190

Social Media B2C Channel SEO 190

GetElastic

SEPTEMBER 2, 2021

While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers. Market Trends in B2B eCommerce. Time = Money.

B2B 141

B2B Management eCommerce B2C 141

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145

B2B eCommerce Payment Services Marketing 145

Forrester eCommerce

NOVEMBER 28, 2023

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. The rapid evolution of generative AI technology within the social tech landscape sparked a race among providers […]

Social Media 373

Social Media Technology Marketing B2C 373

Retail TouchPoints

APRIL 20, 2023

In fact, 80% of this group uses channels such as search engines, social networks and videos to research products and services before purchasing, while another 76% are influenced by posts with lots of “likes” or “good comments” on social media when deciding whether to buy something online. So you need to think like [a] pure-play.”

Social Media 290

Social Media B2B Supplies B2C 290

Retail TouchPoints

SEPTEMBER 20, 2021

Customers can enter the Fur-tual Boutique on their phones directly from the Chewy website. Customers who share images of their pet’s photos on social media and tag Chewy with the hashtag #HairyNotSoScary will also have the chance to win prizes. .

Social Media 325

Social Media B2B Subscription Supplies 325

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 148

B2B eCommerce Payment Services SEO 148

GetElastic

JULY 12, 2019

For B2B companies to succeed they need capable and effective B2B marketers to help position them against the competition and set the foundations to ensure they’re capturing and converting leads to customers. B2B marketers are generally creative individuals who can efficiently work with numbers, statistics and outcomes.

B2B 138

B2B Social Media PPC Management 138

Omnisend

JANUARY 8, 2024

Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.

Customer 88

Customer Customer Retention Social Media X-cart 88

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416

SEO B2B Shipping Costs B2C 416

Kissmetrics

NOVEMBER 30, 2020

When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. It also boosts your customer satisfaction and lightens your agents’ load.

Live Chat 239

Live Chat Customer B2B Social Media 239

Groove

FEBRUARY 9, 2022

Its features support high traffic sites and help to manage extremely large orders, making the platform suitable for not only D2C retailers but also B2B wholesalers. Supports B2B and D2C Growth. Whether you sell wholesale or retail, BigCommerce Enterprise has the means to support both B2B and D2C growth. Security Assurance.

Merchant Services 284

Merchant Services eCommerce BigCommerce B2B 284

Kissmetrics

NOVEMBER 19, 2021

Finding prospective customers or “leads” for your business is no easy task. What’s more, customers evolve, so you must constantly adapt your strategy to suit your customers’ expectations. What’s more, customers evolve, so you must constantly adapt your strategy to suit your customers’ expectations.

Webinar 297

Webinar Social Media B2C B2B 297

GetElastic

NOVEMBER 26, 2018

With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share.  In   In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver.

B2B 136

B2B B2C Mobile Social Media 136

Digital Doughnut

JULY 5, 2022

Especially in the B2B space, it has gained tremendous attention for varied reasons. B2B content marketing now gives exciting opportunities to businesses of all sizes to innovate with customer engagement without depleting a huge marketing budget.

B2B 111

B2B Marketing Customer Social Media 111

Retail TouchPoints

NOVEMBER 2, 2021

Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. There are lots of ways brands can create experiences for their customers, and one of the best ways is to mold that experience to a shopper’s busy, on-the-go life.

Point of Sale 299

Point of Sale Mobile Customer Marketing 299

Groove

FEBRUARY 2, 2022

What Is Customer Acquisition? When analyzing customer acquisition vs retention , it’s important to distinguish between the two. First, we have customer acquisition which involves all of the steps that an eCommerce or brick and mortar business takes to attract new customers and convince them to purchase. Con: The cost.

Customer 150

Customer Customer Retention Merchant Services PPC 150

FastSpring

OCTOBER 25, 2023

And does it improve B2B sales too, or is it more just a B2C advantage? How B2B vs. B2C sales compare. While in prior reports, we focused on a small segment of specific companies over three years for B2C vs. B2B comparisons, this year, we expanded the data set. But don’t sleep on B2B sales in Q4. Below, we’ll cover: U.S.

Merchant Services 157

Merchant Services Payment Services Payments B2C 157

lateshipment

MAY 6, 2020

Avoiding customer concerns and complaints about late deliveries only makes matters worse, but understanding how to respond to late deliveries can help you keep their business even after a poor delivery experience. Provide customers with realistic shipping times, even if that means your competitors can deliver quicker.

Customer 246

Customer Shipping Social Media Gifts 246

BigCommerce

MARCH 6, 2018

He gave up by the early 2000s and decided to move the business online to sell and ship plants directly to customers. My father still had his full-time B2B family business. Nothing might of ever happened, if it weren’t for Magento Go shutting down and recommending their customers to BigCommerce. Nothing really happened.

B2B 371

B2B Magento BigCommerce Shipping Costs 371

Retail TouchPoints

DECEMBER 21, 2023

Instead, it’s the combination of conversion, average order value and customer lifetime value that matters. By knowing their customers and where they’re coming from, companies can determine when a speedy, conversion-focused checkout should be the priority — and when they should focus on maximizing customers’ cart size or lifetime value.

Payments 275

Payments Retail Shipping Costs Social Media 275

Groove

AUGUST 20, 2020

Run a giveaway on social media. This also applies to returning customers. Be transparent upfront about the shipping details to avoid customer frustration and, instead, increase trust. Target high-intent customers by displaying promotional banners in the site search box. Run A Giveaway On Social Media.

eCommerce 243

eCommerce Marketing Social Media Gifts 243

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. Social media marketing and mobile marketing go together like chips and dip. In fact, there are now roughly 3.78

Consumer 276

Consumer Social Media Multichannel Fashion 276

Groove

JUNE 9, 2021

With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. 90% of all marketers have said that social media has increased exposure. This will not only earn you more email subscribers but also help increase your followers on social media.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

GetElastic

JULY 5, 2019

There’s more to personalization than addressing your customers by name. This is as true in the B2B space as it is in consumer marketing. Whether your potential customers are exploring your website, reading an email, or engaging with you on social media, they should feel as if you care about them.

B2B 132

B2B Marketing Social Media Presentation 132

Elsner

MAY 21, 2020

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B customer experience has improved, but the consumers are waiting for stores to buck up and fulfill their expectations. Below are some strategies for B2B Ecommerce stores: 1.

B2B 78

B2B eCommerce Improvements B2C 78