B2B eCommerce Marketing Meeting PPC 
Inflow Insights
OCTOBER 14, 2021
If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. Sure, classic marketing strategies like asking for referrals, promoting at industry events, and doing cold outreach have their place. PPC Strategies. B2B eCommerce Strategies for SEO.
Inflow Insights
APRIL 3, 2020
Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:
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FastSpring
DECEMBER 18, 2020
While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?
Inflow Insights
MARCH 25, 2020
But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC).
Groove
FEBRUARY 2, 2022
Determine the buying behaviors of your target audience, and cater your content to meet their needs. Paid media advertising is extremely beneficial for B2C and B2B businesses as there are many advertising formats and options available on social platforms. Paid Social Advertising. Paid Search. We’ll be in touch!
Inflow Insights
JUNE 26, 2020
One of the more frustrating aspects of being a client of an eCommerce marketing agency is feeling left in the dark about what work is being done and when it’s being done. Clients shouldn’t feel like they need to have “faith” in their digital marketing agency. We were in the same boat before we started to transition to agile.
Inflow Insights
JANUARY 15, 2020
We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Working with hundreds of eCommerce stores has shown us that the right answer isn’t “one-size-fits-all” when it comes to what marketing benchmarks to meet. Pay-per-click (PPC). eCommerce PPC Metrics.
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