B2B eCommerce Technology Omnichannel Strategy 
BigCommerce
OCTOBER 20, 2017
B2B ecommerce will reach $1.2 of all B2B sales in the U.S. Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. That’s a monumental shift from outbound sales to inbound strategies for B2B businesses.
Retail TouchPoints
AUGUST 3, 2020
Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike. Away luggage is another DTC startup that shook its omnichannel cousins. Jason Roussos is Senior Vice President of Strategy at Adlucent.
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BigCommerce
JUNE 5, 2018
This blending of content and commerce to provide for both experience and consumerism is not unique to Amazon or Netflix – though they arguably do it the best. In fact, traditional and digital-native brands across the globe are working fast to implement similar strategies. The State of Ecommerce in 2018. Commerce-led.
Kibo
MARCH 2, 2023
According to Statista, it is estimated that 17% of B2B sales will come from digital channels in 2023. Also, the North American B2B eCommerce market is expected to hit $1.8 In the ever-evolving world of eCommerce, manufacturers are constantly seeking ways to improve their online presence and reach customers more effectively.
GetElastic
JUNE 7, 2016
Navigating the omnichannel universe is a challenge for many retailers. This article explores strategies for building an omnichannel business that makes sense to the reader’s unique business. At Elastic Path we work with leading B2C and B2B organizations to help them deliver enterprise e-commerce that is flexible and open.
GetElastic
DECEMBER 28, 2021
Over the last year at Elastic Path, we have seen more and more brands who need to run digital commerce for multiple business models. Whether they are a B2B business launching D2C for the first time, or a D2C brand getting into B2B2C for the first time, more and more companies are looking for solutions to help them power all routes-to-market.
ROI Revolution
JUNE 17, 2019
See how Susan Tynan grew her online business and expanded a mostly nonexistent market, all by keeping one strategy as her guiding north star: putting the customer first. True Grit: A Warrior’s Mettle Builds an Ecommerce Brand. Selling B2B or B2C: What B2B and Brands Must Get Right on Technology.
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