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A Vendor’s Guide to B2B Ecommerce

FastSpring

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 148
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How to Build a Lead Magnet Into Your Product to Fuel Growth

Kissmetrics

White Papers. Free shipping. We like to think that if someone would be willing to pay for your lead magnet, but you’re giving it away at no monetary cost, then it offers value. The value-offer of lead magnets are often pieces of content like: Case studies. Exclusive videos. But they can also be: Discounts. Free trials.

SEO 279
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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. The next query is typical of someone who knows what they want and is probably shopping by price, stock/availability, etc. Common topics to cover include your return policy, shipping policy, methods of contact, customer service options, and more.

eCommerce 164
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Developing the Right Content Strategy for eCommerce Websites

Inflow Insights

Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. The next query is typical of someone who knows what they want and is probably shopping by price, stock/availability, etc. Common topics to cover include your return policy, shipping policy, methods of contact, customer service options, and more.