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11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

Before anything else, we recommend scaling content production to target all of your important customer segments. B2B eCommerce Marketing Strategies for PPC. Google recommends running at least three ads at any time, per ad group. B2B eCommerce Marketing Strategies for CRO. Publish unique case studies.

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11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. B2B eCommerce SEO Marketing Strategies. #1:

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eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Additional eCommerce Marketing Tactics Worth Considering.

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The Empowered Marketer: Brands at the Forefront of Ecommerce

Optimizely

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market.

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The Top 25 Ecommerce Podcasts of 2018

Optimizely

Grab your phone, open your podcasting app of choice, and prepare to fill your ears with all the ecommerce marketing news and advice you could ever need. It’s not exactly the most catchy title, but what “The Jason & Scot Show” lacks in creativity, it more than makes up for in ecommerce marketing know-how.

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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

In this guide, we’ll talk through the following, to help you understand the value of B2B SEO for your ecommerce (or soon-to-be ecommerce) business: B2B vs. B2C: What’s the difference? Building a keyword and content marketing strategy. B2B vs. B2C SEO: What’s the Difference? It’s the same with your business.

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How To Accelerate The Consumer Purchase Decision Process

Smile.io

It’s essential for eCommerce brands to use value-add marketing concepts to create content and increase visibility during this stage of the buyer’s journey, so prospects remember your brand as they move onto the consideration stage. We recommend creating an editorial calendar to keep track of when specific posts are scheduled for.