Inflow Insights

MARCH 27, 2020

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Groove

JUNE 9, 2021

Many eCommerce marketers struggle with this concept. With an optimized eCommerce email marketing strategy you'll attract new leads, engage more contacts and convert them into customers in no time. 90% of all marketers have said that social media has increased exposure. The right content. The right audience.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

BigCommerce

AUGUST 17, 2017

The answer lies in influencer marketing. Consumers tend to place the most trust in recommendations from people they know. In 2016, 86% of marketers used influencer marketing , and 94% of them found it to be effective. According to a study by Tomoson , influencer marketing yields a $6.50 Final Word.

Marketing 419

Marketing Social Media Blog Clothing 419

UpSellIt

JULY 13, 2023

Data-Driven Personalization and Targeted Marketing Leverage the data you collect across all channels to personalize your marketing efforts. Tailor promotions, recommendations, and messages based on your customers’ preferences and behaviors. AI-recommendations and personalized emails are a great place to start.

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Inflow Insights

DECEMBER 14, 2021

In this case study, we’ll explain how we did it, with a few Google Shopping Ads strategies you can use for your online business today. As an eCommerce marketing agency, we’ve experimented with countless Google Shopping strategies and tactics to identify the winning one for online businesses.

PPC 103

PPC Apparel eCommerce Merchant Services 103

Optimizely

AUGUST 15, 2018

Because Aaron is constantly interviewing Shopify Plus brand leaders for case studies, he has had a front seat to watch upstart brands grow from nothing to millions in sales in just a few years. In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

Inflow Insights

NOVEMBER 17, 2021

In today’s online marketplace, there are typically three places upsells and cross-sells are presented on eCommerce websites: On the product page On the cart/checkout page After checkout. If there’s one lesson to learn from our experience helping hundreds of eCommerce stores optimize conversion rates , it’s that testing is the way to go.

X-cart 111

X-cart eCommerce Presentation Shopping Carts 111

Optimizely

JULY 31, 2018

Grab your phone, open your podcasting app of choice, and prepare to fill your ears with all the ecommerce marketing news and advice you could ever need. It’s not exactly the most catchy title, but what “The Jason & Scot Show” lacks in creativity, it more than makes up for in ecommerce marketing know-how.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

BigCommerce

FEBRUARY 1, 2018

So, I went out to the ecommerce experts and influencers and asked them: what blogs and publications do you recommend? These guys have been in the game a long time, have a ton of great content, and, very important for me, great visuals, which helps to illustrate the results of their recommendations.

Social Media 374

Social Media BigCommerce Blog Shipping Costs 374

ESW

AUGUST 5, 2019

Here’s how you can tell when it’s time to outsource your eCommerce marketing efforts, plus what to look for in that new marketing partner. . Are you expanding your product offering into new markets or moving to a DTC setup for the first time in the company’s history? When You Have Big Goals to Achieve.

eCommerce 96

eCommerce Marketing eCommerce Marketing Social Media 96

Kissmetrics

JUNE 7, 2018

E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Typically, this type of proof comes in the form of testimonials or case studies that brands leverage in various ways across their site. Other options are TinyJPG or ImageOptim (Mac only).

eCommerce 221

eCommerce SEO Social Media Improvements 221

Kissmetrics

JUNE 7, 2018

E-commerce marketing professionals now have a viable window to create a new and improved channel for generating sales. Typically, this type of proof comes in the form of testimonials or case studies that brands leverage in various ways across their site. Other options are TinyJPG or ImageOptim (Mac only).

eCommerce 204

eCommerce SEO Social Media Improvements 204

BigCommerce

DECEMBER 8, 2017

Staying on top of all the names, contact information, and details is difficult, especially once you start actually communicating with journalists and editors, so I recommend using CRM software (preferably free if you’re on the budget or just don’t want to spend cash you don’t have) to organize everything. Describe their impact on your life.

eCommerce 340

eCommerce Social Media Reference Article 340

Inflow Insights

SEPTEMBER 27, 2019

In eCommerce, there are 3 ways upsells and cross-sells are usually presented: on the product page, on the cart/checkout page, and after checkout. eCommerce marketers often try to guess which page placement upsells and cross-sells work the “best” on or where they are highest converting…. A “prime” example here is Amazon.

X-cart 67

X-cart eCommerce Presentation Shipping Costs 67

Inflow Insights

NOVEMBER 1, 2019

In this case study, we’d like to demystify the actual work involved and the combination of eCommerce PPC marketing strategies that we used to get results for this online store. Other Shopping and Search Ad Best Practices We Recommend to Reduce Spend. Our Tiered Bidding Strategy: Implementation and Best Practices.

PPC 105

PPC eCommerce SEO Information 105

Smile.io

SEPTEMBER 10, 2020

It’s essential for eCommerce brands to use value-add marketing concepts to create content and increase visibility during this stage of the buyer’s journey, so prospects remember your brand as they move onto the consideration stage. We recommend creating an editorial calendar to keep track of when specific posts are scheduled for.

Consumer 46

Consumer Social Media SEO Webinar 46

Ecommerce Platforms

AUGUST 6, 2022

Beyond standard ecommerce platforms, ShipBob also integrates with several marketplaces for multichannel fulfillment, such as: Amazon Ebay Walmart Backerkit (for crowdfunding). However, your choice may depend entirely on which ecommerce platform integrates easiest with each 3PL. Red Stag Software.

Fulfillment 104

Fulfillment Shipping Costs Merchant Services Shipping 104

BigCommerce

JULY 11, 2017

We’re currently in the process of getting as many of those case studies as possible onto the website. We recommend checking them out and having a play around as the best way to learn the ropes. Will our competitors be able to figure out how we did what we did and for who?

SEO 416

SEO B2B Shipping Costs B2C 416

BigCommerce

APRIL 6, 2017

88% of consumers trust online reviews as much as personal recommendations. Case Studies. Case studies are not the best use case for every ecommerce company. Technology companies use case studies often to prove value and earn customer testimonials. BigCommerce Case Studies.

Customer 418

Customer BigCommerce Beauty and Health SEO 418

Inflow Insights

MAY 3, 2019

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. Creating Your Google Shopping Campaign.

Merchant Services 76

Merchant Services Shipping Costs Recommendation PPC 76

SellBrite

OCTOBER 24, 2017

In addition to looking at your own campaigns, it can also be beneficial to spend time learning what other ecommerce companies did to boost sales and fuel growth last year during the holidays. To dive into other examples and case studies, explore some of these resources: 150 Years of the Best Holiday Campaigns from Bigcommerce.

eCommerce 149

eCommerce Marketing Social Media Shopify 149

Groove

JULY 28, 2020

Fulfill your audience's expectations by creating a solid eCommerce marketing strategy to increase engagement, nurture users through the buyer's journey and drive more conversions. Benefits of Content Marketing. To help establish consumer trust, we recommend positioning your brand as an industry expert. Establish Trust.

Social Media 361

Social Media Marketing Webinar White Paper 361

ROI Revolution

JUNE 7, 2018

Cindy White, Plow & Hearth’s Senior Ecommerce Marketing manger, focused on email marketing, and how to utilize and implement strategies from the top marketing companies in any industry. Next up, we had the chance to hear from one of ROI Revolution’s clients, Plow & Hearth.

Mobile 100

Mobile Shipping Costs Multi-channel Presentation 100

Retail TouchPoints

MARCH 30, 2023

The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series , Resilient Retail: How Efficient, Effective and Engaging CX is Fueling Growth. So where’s the right place to do a product recommendation?

POS 288

POS Omnichannel Webinar Point of Sale 288

Inflow Insights

DECEMBER 3, 2019

In the experience of eCommerce businesses we’ve spoken to, there are three main use cases that both Monetate and Certona can handle well, these include: Product recommendations. Content recommendations (and content personalization). Monetate vs. Certona: Use Cases of Each Personalization Engine.

eCommerce 144

eCommerce Recommendation Management Customer Experience 144

Groove

OCTOBER 1, 2020

There are so many benefits of content marketing , so take advantage of not only blogs and guides, but also infographics, videos, case studies, webinars and more. We recommend doing some research before investing in a tool. In the video below, Bethany shares some of the trusted marketing tools we use here at Groove.

eCommerce 300

eCommerce Social Media SEO Mobile 300

Inflow Insights

JULY 13, 2021

Here’s what we recommend: Step 1: Brainstorm offers and ideas. We recommend speaking with your sales and customer service departments. Our recommendation: Do your research and test your options to discover the best email list growth strategies for your brand. This can be a compelling content offer in and of itself.

eCommerce 120

eCommerce Marketing Shipping Costs X-cart 120

BigCommerce

FEBRUARY 23, 2018

Examples of ecommerce customer loyalty programs (with case studies). A personal touch could also mean implementing personalized recommendations based on recent product views or purchases. All of those recommendations are a call to community-building. Let’s dive in. Provide Repeat Value. Negative churn.

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

BigCommerce

AUGUST 8, 2017

Pinterest’s demographics suggest products targeted toward millennial women from the US will do very well with their ad platform, and case study data confirms this. Ecommerce retailers particularly love the value of Pinterest’s highly targeted search engine and use Pinterest ads to promote their brand and products.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Inflow Insights

NOVEMBER 12, 2019

As a result, eCommerce PPC management often gets delegated to a 3rd party. The question is, who should that 3rd party eCommerce PPC consultant be? As an 11-year eCommerce marketing agency of 30 employees from varying backgrounds, some of us have worked as or hired freelance PPC consultants. A freelance consultant.

PPC 92

PPC eCommerce Management Seminar 92

Inflow Insights

FEBRUARY 27, 2019

We recommend all eCommerce companies think of CAC and ROAS at this granular of a level. We look at CAC and ROAS: At the platform level (Adwords, Google shopping, Facebook, Instagram) At the campaign level At the ad group level For specific keywords, products, terms, creative, and more.

Multi-channel 128

Multi-channel eCommerce Marketing Channel 128

AcquireConvert

JUNE 30, 2020

Building an audience for your business is by far the most important thing you can do in ecommerce marketing. Here offer them a very high value resource, a free video course for example or a case study. The button size also can improve conversion as seen in this case study , so do not be afraid to go big.

Shopify 36

Shopify Payments Blog Social Media 36

BigCommerce

OCTOBER 4, 2017

I created this guide for one reason… Search engine optimization is a low-hanging fruit for ecommerce websites. Despite the fact that SEO has the highest ROI of any ecommerce marketing campaign, most online shops are put together with little to no consideration of search engines. Part 7: Content Marketing.

SEO 419

SEO eCommerce Gifts Blog 419

BigCommerce

OCTOBER 26, 2017

Experts recommend the use of Air , as Ground options typically come with what is called a brokerage fee that is applied to the customer. The Australian ecommerce market, for example, is worth $15.5 The Gillette case study is a good look at why it is so important your products and marketing are localized for a region.

Shipping Costs 272

Shipping Costs Merchant Services Payment Services Shipping 272

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. I'd always recommend using a branded cover image like this one: -your LinkedIn summary. – Recommendations.

B2B 132

B2B eCommerce Payment Services Multi-channel 132

FastSpring

FEBRUARY 23, 2023

Market Research: How to Quickly Test The ROI of a New Region I asked Michael how to quickly test a new market. Just do a small test demand gen case study for a specific market, and you’ll gain a lot of knowledge by doing that.” See how things go.

Marketing 126

Marketing Merchant Services Payment Services SEO 126

Inflow Insights

APRIL 1, 2020

We recommended that they highlight this in their messaging. Looking at eCommerce Marketing Long-Term. SEO: How to Pick and Profit From Long Tail Keywords for eCommerce. This could be a great use of marketing resources for brands diverting spend from other places. Fishing is an outdoor activity you can do alone.

eCommerce Marketing 122

eCommerce Marketing eCommerce PPC Marketing 122