B2C Customer Data eCommerce Marketing Survey 
Optimizely
AUGUST 9, 2018
For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.
GetElastic
SEPTEMBER 2, 2021
I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton.
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SellBrite
JUNE 7, 2017
While many businesses tend to focus their efforts on pre-purchase marketing, solid post-purchase tactics can extend the effects of your hard-won sales and keep the retail ball rolling. Have you enrolled customers who just made a purchase in your brand’s loyalty program? Run a post-purchase survey. Do you have another upsell?
Omnisend
MAY 31, 2023
Use Omnisend to power omnichannel marketing campaigns at scale Get started for free What Dotdigital has to offer? Email marketing : Omnisend offers an intuitive email builder and occasion-specific, ready-to-use templates. It also offers unique ecommerce features like a product picker and unique discount codes.
Optimizely
OCTOBER 9, 2017
The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. This means it’s definitely not too late to get your brand on track with a better ecommerce marketing strategy.
Optimizely
DECEMBER 19, 2017
These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one. You have to specifically target your ideal customers, and to do that, you must really understand your top buyers.
Optimizely
DECEMBER 19, 2017
These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one. You have to specifically target your ideal customers, and to do that, you must really understand your top buyers.
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