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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Types of Ecommerce. Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Let’s look at each type of electronic commerce in a bit more detail. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer.

eCommerce 417
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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

The New B2B Ecommerce Strategy. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. The most successful B2B sellers now use consumer-based technology to provide B2C-like shopping experiences to their B2B customers. Integrate Your Systems for Multi-channel Selling.

B2B 251
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5 Questions to Help You Choose Between a CDP or Personalization & Testing Engine

Kibo

CDPs aggregate large amounts of customer data and help companies create personalization experiences. But collecting and centralizing data is only the first step in creating personalized experiences. Data-readiness should be your next determining factor. You’ll also need resources to act on the data (e.g.,

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A Business Intelligence Approach to AI Implementation in Ecommerce

BigCommerce

Artificial intelligence reroutes, changes delivery arrival times, and makes other adjustments for accuracy and efficiency. This has been one of the key missing ingredients for a larger ecommerce revenue share within the retail industry: lack of the personalization brick-and-mortars can offer. Competing technology priorities.

eCommerce 231
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The truth of the matter is this: What makes your business successful is your dedication to customer experience, your market strategies, your operational efficiencies and the team of people you build. For many brands, open source ecommerce platforms are too cumbersome and expensive to maintain. CaaS ecommerce platforms.

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How 3 Global Brands Scaled Using a Product Information Management (PIM) Solution

BigCommerce

Once other factors are added like trying to manage multiple price lists, geographic locations, languages, currencies, promotions, etc. The only 3 systems scaling brands need for seamless data orchestration, including product, accounting and customer data. This product data can then be easily customized (e.g.,