Optimizely

JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. Dynamic segmentation is nothing without the right customer data.

Customer 334

Customer B2C Customer Data Improvements 334

Kibo

APRIL 8, 2020

Publishers pay more and compete with other brands for spots with higher point values. With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales? 2) Personalize the Shopping Experience.

Books 108

Books B2C B2B Social Media 108

Forrester eCommerce

NOVEMBER 1, 2018

Forrester’s customer experience Forums are in their tenth year — from our first one in 2009 in New York, they’ve grown and spread to San Francisco, London, Singapore, and other cities around the world and become yearly destinations for CX pros far and wide. CX Europe 2018 is just 10 days from now — Tuesday […].

Other 367

Other Customer Customer Experience Customer Data 367

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If some buyers slowly stop opening your emails and others visit your site less and less over time, would you notice immediately? Clicked on an ad.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. One of the issues is thatcustomer data is often siloed.

Multi-channel 230

Multi-channel Retail Customer Experience Customer Data 230

Groove

AUGUST 18, 2020

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Data Science. Klaviyo Features. Lower Price.

Merchant Services 370

Merchant Services Shopify Subscription Multi-channel 370

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If some buyers slowly stop opening your emails and others visit your site less and less over time, would you notice immediately? Clicked on an ad.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Groove

JUNE 25, 2020

The BigCommerce & HubSpot Integration by Groove Commerce helps you automatically sync all customer and order data from BigCommerce with Hubspot's smart lists and reporting tools. Sync order data into deals, and sync customer data from orders into contacts. Most recent order total. Lifetime revenue.

BigCommerce 349

BigCommerce B2C B2B eCommerce 349

Optimizely

MARCH 6, 2018

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. How customer data powers dynamic content. Sounds cool?

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

Retail TouchPoints

AUGUST 24, 2022

The same study highlighted three common pain points of the brick-and-mortar self-checkout experience, including the need for employee assistance and manual entry for certain items ( i.e. produce in a grocery store), among other examples. Use the data you have to your advantage.

Payment Services 277

Payment Services eCommerce Shipping Costs Shipping 277

Retail TouchPoints

SEPTEMBER 8, 2023

Two types of technological change are causing the proverbial sleepless nights for business-to-consumer (B2C) marketers: updating data strategies to adapt to data deprecation, and introducing or enhancing their organization’s AI capabilities.

B2C 240

B2C Marketing Technology Customer Data 240

Optimizely

MAY 16, 2019

But the real retail message needs to go deeper and center even further on the customer. The shopper is everywhere, but is the customer data there? I mean not just in different marketing channels and devices, but into the hands across the retail organization that need to have a complete view of the customer.

Magento 150

Magento Customer Data B2C Events 150

Optimizely

AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Instead of converting a new customer, this email instead annoyed her.

eCommerce 199

eCommerce B2C Gifts Marketing 199

Optimizely

FEBRUARY 8, 2018

Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. Centralize your marketing data. This data is all interesting, but what do you actually DO with it?

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Optimizely

DECEMBER 5, 2017

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. Your customers may take fewer or more steps, depending on your product and market.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Optimizely

AUGUST 9, 2018

The challenge is how to convey that understanding of what your product does to the consumer on the other side of the keyboard.” For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

RTP blog

NOVEMBER 1, 2019

Giving customers improved ability to navigate within a store increases loyalty to the brand. And when adding AR-based navigation to customized, data-driven offers made in real time and a digital catalog, the benefits of AR-based navigation go far beyond simply helping customers get from point A to point B. Kearney survey.

Retail 150

Retail B2C Technology Presentation 150

Sailthru

NOVEMBER 19, 2019

Today, B2C marketers must invest in cross-channel campaign management (CCCM) solutions to create more contextually relevant interactions. Next-generation CCCM requires customer data management, advanced analytics, and cross-channel orchestration, among others. Traditional, scheduled campaigns are no longer enough.

Channel 74

Channel Management B2C Reference 74

Ecommerce Platforms

JULY 12, 2021

This could include bringing other sellers onboard or broadening your product range if market interest proves high. Typically, the B2C model focuses predominantly on fixed pricing, but that just doesn’t work here. Negotiation is central to B2B selling and partially what makes it so distinct from B2C models. …and more.

Merchant Services 151

Merchant Services Payment Services B2B B2C 151

Optimizely

DECEMBER 21, 2017

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. That’s why contextual commerce is so important in B2C marketing. What is contextual commerce?

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

ChannelAdvisor

MARCH 10, 2022

This allows brands to diversify and increase resiliency in the face of economic downtimes and allows them to realize a number of other goals, including: Increased sales from the trust consumers place in direct brand relationships. More customer data from direct interaction with consumers .

Multichannel 109

Multichannel Channel Shipping Costs Drop Ship 109

GetElastic

SEPTEMBER 2, 2021

Once the experience is online, account managers then can show customers how they can use them, enabling a more positive experience for the buyer that they can pass on to other buyers at the account to expand revenue opportunities between the buyer and seller. This is true for both B2C and B2B buying decisions. Source: J.D.

B2B 141

B2B Management eCommerce B2C 141

Optimizely

NOVEMBER 23, 2017

As a B2C marketer, this should worry you. By immediately offering a discount to new customers, you devalue your products, hurt your margins, and condition buyers to expect a discount every time they buy. Customers can go back, look at the products they’ve considered, and make an informed choice. Earn rewards faster.

Shipping Costs 150

Shipping Costs B2C Travel Customer Loyalty 150

ChannelAdvisor

MARCH 10, 2022

This allows brands to diversify and increase resiliency in the face of economic downtimes and allows them to realize a number of other goals, including: Increased sales from the trust consumers place in direct brand relationships. More customer data from direct interaction with consumers .

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

Elsner

MAY 21, 2020

We are not only talking about B2B customers, but B2B buyers are also consumer buyers at some time. Customer satisfaction has been better, but there has been no improvement in the buying journey of B2B buyers. B2B buyers now desire a more B2C like customer experience while purchasing products from a vendor. Paid Media.

B2B 78

B2B eCommerce Improvements B2C 78

Optimizely

FEBRUARY 13, 2018

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. That’s why integrations are the key technology that will power B2C marketing in 2018. Here’s how integrations can lift your B2C marketing strategy to new heights. Integrate all your customer data.

B2C 170

B2C Marketing Customer Data eCommerce Platforms 170

ROI Revolution

APRIL 23, 2021

Another significant update is that in order for advertisers to receive ROAS data for opt-out customers, at least four of the eight conversion events will have to be configured as value optimization for the Purchase event within Aggregated Events Manager. ROAS will otherwise only be inclusive of opt-in/non-iOS customer data.

Social Media 78

Social Media B2C Events B2B 78

Optimizely

JANUARY 29, 2019

But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM? What are they exactly?

B2C 210

B2C Customer Data eCommerce Platforms B2B 210

ESW

MAY 17, 2023

A good B2B ecommerce experience allows the seller to provide customers with a more streamlined, efficient and cost-effective buying experience. This builds customer loyalty and helps ensure higher customer lifetime value. And, the ecommerce experience should not stop at the time of purchase.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Ecommerce Platforms

FEBRUARY 23, 2021

There are a lot of software options out there, but some are more tailored for enterprise companies than others. Since Enterprise companies have more demands to deal with, including higher order numbers and more customers, they need more software too. You need to get support from other developers instead if you have any issues.

eCommerce Platforms 118

eCommerce Platforms Merchant Services Shipping Costs eCommerce 118

Groove

NOVEMBER 25, 2019

This has allowed HubSpot to expand its service offerings - keeping its customers, and their customers, as the main focus. HubSpot can help B2B and B2C marketing strategy with three main tools: Marketing Hub, Sales Hub, and Service Hub. HubSpot Tools. Each can be used separately, but they are most powerful when used together.

BigCommerce 312

BigCommerce B2B eCommerce Marketing 312

Ecommerce Platforms

MAY 3, 2023

Shopify Plus, on the other hand, is basically Shopify’s big brother. This means if you purchase the Shopify Plus plan, you’ll automatically get access to all of the features offered by Shopify in it’s other “standard” pricing packages. As standard, the Shopify service is offered across four pricing plans (we’ll cover those later).

Shopify 104

Shopify Merchant Services Shipping Costs Payment Services 104

Ecommerce Platforms

JANUARY 12, 2021

Other products on the system are add-on modules to assist the basic ERP framework and offer precise business intelligence and automation. NetSuite groups data sets into expandable interfaces known as “portlets”. Like KPIs, Metrics and Scorecards, revenue, customer data, or invoice-related data. Marketing.

Payment Services 118

Payment Services Merchant Services Shipping Costs Payments 118

Omnisend

JANUARY 10, 2024

A WordPress development agency puts together a team of developers, coders, design experts, and testers to customize your WordPress website and launch it within a fixed timeline. Also, assess their skills in helping with ecommerce-specific use cases like Shopify plugins, CMS, shipping integrations, and other customizations.

Web Design 78

Web Design Shipping Costs SEO Beauty and Health 78

Omnisend

DECEMBER 15, 2020

In this article, you’ll find out about creating synergy between your communication channels and introducing an omnichannel strategy to your customer support. You can have dedicated teams for each one of them, but remember to properly prepare your agents for customer interaction. Benefits of Omnichannel Customer Support.

Omnichannel 148

Omnichannel Live Chat Customer Social Media 148

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

Since the pandemic, many retailers have adopted new technologies to communicate with customers through new channels, offer new delivery and pickup options, and highlight free cancellation policies or automated refund systems to give your customers an added sense of security. First-Party Data Marketing Is The New Norm.

Payment Services 81

Payment Services Small Business Retail Marketing Retail 81