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Dive Into Moments-Based Marketing At CX North America

Forrester eCommerce

Take Netflix, for example: its investor FAQ page explains that its competition is not merely other streaming services, but also other leisure activities like reading a book. When it comes to vying for consumers’ attention and share of wallet, brands face an increasingly varied mix of competitors.

Leisure 292
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The Importance of Mapping the Customer Journey in Ecommerce

Optimizely

Whether you’re welcoming an influx of new customers from Black Friday and Cyber Monday or planning for growth next quarter, it’s always a good time to assess how new customers fit into your ecommerce brand’s overall marketing goals. Does your message stand out in a noisy ecommerce market? Pre-purchase engagements.

eCommerce 252
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Salesforce CRM Review: The Complete Guide for 2019

Ecommerce Platforms

Probably the best-known customer relationship manager tool in the world today, Salesforce has a 20% market share in the current industry, making it the go-to solution for millions of businesses worldwide. Not only that, but Salesforce is incredibly easy to use too, with a speedy powerful, and easy-to-customize UI.