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Dive Into Moments-Based Marketing At CX North America

Forrester eCommerce

Take Netflix, for example: its investor FAQ page explains that its competition is not merely other streaming services, but also other leisure activities like reading a book. When it comes to vying for consumers’ attention and share of wallet, brands face an increasingly varied mix of competitors.

Leisure 303
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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. As a result, shopping during this period is not merely a leisure activity but a cultural norm. Here’s why.

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How Real-Time Inventory Visibility Helps Retailers Improve the Customer Experience

Kibo

Any discrepancies could cause delay in shipping times – increasing the likelihood of cancelled orders due to a bad customer experience. Buy online, ship from warehouse and buy in store have been conventional methods that retailers used to sell their products to customers.

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Voice Technology is Changing the Rules of Ecommerce and Customer Experience

GetElastic

It sounds like a scene from Star Trek, but voice recognition is already being used by some brands to transform the customer experience. The impact on customer experience: Your voice is now your password. Voice technology in leisure and hospitality. Voice technology in banking.

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The VM & Display Show 2024, a crucial event for any industry focused on elevating their physical space.

365 Retail

This free-entry event extends its reach far beyond the retail world, offering invaluable resources, insights, and networking opportunities for sectors including hospitality, leisure, and more. The addition of the POPAI Zone, focusing on the latest trends in shopper marketing, enriches the event with educational seminars and masterclasses.

Events 113
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Rethinking the Retail Environment Through Food-and-Beverage Design Concepts

Retail TouchPoints

Food and beverage are intended to enhance the customer experience by creating a memorable and engaging environment to learn about the brand and experience their offerings. For example, the addition of a juice bar organically releases fruity and sweet scents within a store and entices shoppers to linger and leisurely browse.

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O2 Business launches new AI technology to improve customer experiences in stores

365 Retail

Initially piloting across 20 of O2’s high street stores, the ground-breaking tech will help deliver insights around customer movement and flow, enabling managers to make informed space and capacity management decisions. Spatial Insights captures privacy-protected analytics from existing CCTV cameras, without the use of facial recognition.