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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Should you do first, last, or multi-touch attribution? How do you measure multiple channels? How should you weight your attribution? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. You have to measure multiple channels. So what should you do?

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How to get repeat customers: Proven strategies for success

Omnisend

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

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Composable Commerce in a Nutshell

GetElastic

As a business grows, the system can easily support multi-channel, multi geography and multi-brand. This means that Composable Commerce is suitable for any online business, be it B2B, B2C or D2C. How to start? Business Benefits of Composable Commerce. Flexibility and agility.

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24 eCommerce Experts to Follow Now

GetElastic

He is considered an expert in bootstrapping stores to seven figures, how to become an SEO expert, community building, and successful business exits. His Youtube channel also provides consistent content on all topics relating to eCommerce. New York Times, Entrepreneur and more. itok=NKOQLXM0","video_url":"[link] Video (Responsive)."]}.

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Why Customer Care Will Win the Sale

Kibo

But in the new omnichannel commerce landscape, customer service is, itself, fundamentally changing. With the recent shift towards the multi-touch shopping experience, which blurs the lines between online and offline sales channels, providing exceptional customer service across all channels has become increasingly complex.

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11 Proven Hacks to Keep Your Customers Buying More

Kissmetrics

To do that, you must understand the customer journey and optimize it for positive customer experiences (CX) at every step. If you can keep your customers happy, they’ll keep coming back for more. How do you do that? Design an Effective Customer Loyalty Program. Define the rules of your loyalty program.

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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

When you factor in the expanded ecommerce selling opportunities through omni-channel retail (like adding Amazon and eBay storefronts to your sales approach, for example), it’s easy to see that now is the best possible time to grow an ecommerce business. Business-to-Consumer (B2C). Remember: B2B Consumers Are Also B2C Consumers.

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