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Don’t Be Afraid of Multi-Channel Marketing Attribution

Optimizely

Should you do first, last, or multi-touch attribution? How do you measure multiple channels? How should you weight your attribution? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. You have to measure multiple channels. So what should you do?

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How to Create a B2B Content Strategy

Kissmetrics

B2B and B2C content marketing require entirely different strategies. Content is how you boost brand awareness , build trust in your company, and empower your customers to solve their problems. Let me show you why a strategy is so important and help you figure out how to reach those valuable business prospects. The answer?

B2B 314
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How to Choose The Right PPC Agency

Kissmetrics

But year after year, global ad spend across every major PPC channel is growing even higher. In this article, I cover: What to look for in a PPC agency How to work with them for maximum results Steps to finding the right agency My top five recommendations. They focus on the right PPC channels. So, that’s a TON of money.

PPC 279
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Welcome to E-Commerce Unlocked: Your Free E-Commerce Marketing Course

Kissmetrics

Over the next 4 weeks, I am going to teach you how to market an e-commerce website. So, every Monday, Thursday, and Saturday, I will release new videos to teach you how to get more traffic and sales to an e-commerce site. Lesson #2: Sales Channels. Lesson #3: Marketing Channels. Lesson #2: Sales Channels.

eCommerce 363
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How to get repeat customers: Proven strategies for success

Omnisend

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it? In the B2C ecommerce space, it’s $68 per customer.

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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. It’s the same with your business.

SEO 416
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Oracle NetSuite Review: How to Build a Next-Gen Store in the Ecommerce Age

Ecommerce Platforms

The NetSuite dashboard also displays data for specific timeframes, locations, and business channels. Users can view data from particular channels, individual, or all of the enterprise’s subsidiaries in the “Consolidated” setting. Email marketing drives 20% of the traffic to your ecommerce channels. Accounting. Order Management.