B2C Customer Multi-channel Social Media 
Optimizely
FEBRUARY 8, 2018
Should you do first, last, or multi-touch attribution? How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important.
Omnisend
JANUARY 8, 2024
Reading Time: 8 minutes A common misconception about repeat customers is that they only respond to crazy discounts. While providing discounts is an effective strategy to encourage returning customers, it’s neither the only nor the best way. Use Omnisend’s powerful email and SMS marketing to create a superior customer experience.
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Kissmetrics
JUNE 23, 2020
Lesson #2: Sales Channels. History of e-commerce the timeline What is working in the e-commerce space Introduction to sales channels Understanding sales channels. Lesson #3: Marketing Channels. Lesson #2: Sales Channels. Lesson #2: Additional Marketing Channels. Lesson #3: Additional Channels.
Kissmetrics
AUGUST 25, 2020
But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. Source: Statistica.
Kissmetrics
NOVEMBER 30, 2020
When your human team has trouble managing your customer service needs with sticky notes and cluttered inboxes, you need a new solution. Customer service software lets you keep all of your tasks in the right baskets without losing track of anything. It also boosts your customer satisfaction and lightens your agents’ load.
Groove
AUGUST 18, 2020
Whether your goal is to grow your eCommerce store, establish more meaningful relationships with customers or automate your marketing efforts, both Klaviyo and MailChimp are great eCommerce marketing tools to help you get the job done. Real-Time Customer Data. Real-Time Customer Data. Determine the probability of customer churn.
BigCommerce
JULY 25, 2018
As the director of ecommerce for Natori, a leading fashion brand, I’ve spent the last several years developing our direct-to-consumer channel. Expanding our direct-to-consumer channel has successfully served our customers in new ways, but it has been a challenge and a learning process every step of the way. and internationally.
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