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February 2020 Marketing News Recap

ROI Revolution

Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, social media, SEO, CRO, and Amazon advertising. . The 2020 Ecommerce Paid Search Report. paid search market reached an all-time high of $55.2 February 2020 Marketing News: Wrapping Up.

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Google Ads (AdWords) for eCommerce: 15 Strategies to Try

Inflow Insights

Google Search ads also allow more copy, including a description to grab the searcher’s interest — but, unlike Shopping ads, Search ads are text only. Google Shopping ads (also known as Google Product Listing Ads, or PLAs) are probably the best fit if you’re a B2C selling products online. Google Shopping.

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The 5 Best PPC Companies of 2020

Kissmetrics

Neil Patel Digital — Best data-driven multi-channel PPC agency. Ads in search engine results aren’t the only type of PPC advertising. At Neil Patel Digital , we specialize in running multi-channel PPC campaigns using first-party data from our partners. Stryde — Best for B2C and eCommerce businesses.

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4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

Other big box competitors have showed volatility in our client’s space, as well: For this reason, paid search marketers who were able to spend even a fraction of their normal budgets during this time likely saw increased click-through rates, sustained revenue, and a stronger ROAS than in previous periods. in a matter of two weeks.

PPC 144
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Google says Goodbye to AdWords and DoubleClick in Rebranding of Ad Products

ROI Revolution

For B2C, this extension will identify the exact keywords and ads that a site visitor clicked — giving advertisers a much better understanding of who their prospective customers are, and how they can better market to them. .

PPC 106
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16 AdWords (Google Ads) eCommerce Strategies to Maximize ROAS

Inflow Insights

Google Shopping ads (also known as Google Product Listing Ads, or PLA’s) are probably the best fit if you’re a B2C selling products online. Google Search ads is perhaps the most well-known of the Ads products due to its longevity and it’s where your text ads are displayed when they match keywords you specify.

eCommerce 156
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Infographic: The State of Product Discovery 2023

Digital Doughnut

New research from London Research and Attraqt explores the latest trends around product discovery in digital commerce, covering site search, merchandising and personalisation.