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How Contextual Commerce Improves Customer Loyalty

Optimizely

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.

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How B2B Companies are Preparing For an Economic Downturn

Kibo

Whether inflation is set to come down or remain high for the foreseeable future, B2B companies should continue to invest in technology that will transform their business, helping them drive success long-term. Why B2B companies should continue to invest in eCommerce technology during an economic downturn.

B2B 71
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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141
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Top IRCE 2019 Sessions You Can’t Miss

ROI Revolution

Get insight into the military teachings that Dan Alark used to launch his ecommerce company into a 2-million-follower business that’s brought in $100 million over the past three years. The lineup for Tuesday highlights ecommerce technology, growing your ecommerce business, and working with Amazon.

eCommerce 100
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Zoey Review- High-End B2B Ecommerce Platform?

Ecommerce Platforms

I don’t mean to sound like a buzzkill to some, but let’s face it- the big money lies with B2B ecommerce. Ok, it goes without saying that B2C has unlimited opportunities for strategic entrepreneurs. But so is the fact that B2B is outdoing B2C in online revenue. So, would Zoey be an ideal platform for your B2B ecommerce site?

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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

The New B2B Ecommerce Strategy. Like B2C, B2B businesses know the importance of offering a multi-channel experience to drive sales. The most successful B2B sellers now use consumer-based technology to provide B2C-like shopping experiences to their B2B customers. Integrate Your Systems for Multi-channel Selling.

B2B 251
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The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

Types of Ecommerce. Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Let’s look at each type of electronic commerce in a bit more detail. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer.

eCommerce 417