Optimizely
MARCH 27, 2019
In 2014, AdAge Magazine wrote about RedBull: “Having a better brand is better than having a better product.” Here’s how you should approach branding and use it as a tool to manage your entire B2C business. The brand personality is much more important in a world where the logo is seen mainly on a tiny mobile screen.
Retail TouchPoints
FEBRUARY 18, 2022
B2C fast fashion platform Wish has launched a new shoppable video feature to simplify the path to purchase on its site. The new Wish Clips feature allows merchants to create and upload five- to 30-second video clips that showcase their product in action.
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Optimizely
MAY 15, 2018
IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a can’t-miss event for everyone in ecommerce. Here are the sessions you absolutely have to attend at IRCE 2018. Tuesday: June 05.
Kissmetrics
JANUARY 6, 2021
Both B2B and B2C marketers want more search leads, because they result in 8.5X My desktop loading time is one second and my mobile loading time is two seconds. As an example, Moz started to rank on Google for “Beginner’s Guide” after Smashing Magazine tweeted out the guide. Where do SEO and social media intersect? social media).
Ecommerce Platforms
SEPTEMBER 16, 2019
The Keyword planner helps you make good strides for your B2C website. For B2C setups, you can never go wrong with it's blogging functionality. Before we even delve further into these ecommerce oriented business models, let's have a recap of the long-established, or put differently, the traditional ones; Business-to-Consumer (B2C).
Ecommerce Platforms
APRIL 28, 2018
on non-mobile devices. B2B ecommerce sales are expected to outgrow B2C sales, reaching 6.7 55% of companies have a mobile-optimized website, mobile app, or both. 25% of people 16 to 24 use voice search on mobile devices. Between 20 and 25% of all mobile queries are voice searches.(Search IBM, 2011).
Kissmetrics
JUNE 24, 2021
Similarly, you can see New York Magazine ’s iconic logo as the profile pic used for their Twitter account. A lot of big brands and companies are finding success with DMs , including 1-800-FLOWERS and T-Mobile. Content that’s consumer-oriented — or B2C content — performs better on the weekend, according to CoSchedule.
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