Remove B2C Remove PPC Remove SEO Remove Survey
article thumbnail

11 Powerful B2B eCommerce Marketing Strategies to Reach Your Ideal Buyers

Inflow Insights

However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). We’ll break these into three sections: SEO Strategies. PPC Strategies. B2B eCommerce Strategies for SEO.

B2B 107
article thumbnail

How to Grow a Successful CRO Program

Kissmetrics

From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. CRO programs can also improve SEO efforts, as they improve page load times , on-page performance , UX/UI, and readability. Any business looking to improve its online conversions or SEO can benefit from a CRO program.

eCommerce 280
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

11 Powerful B2B eCommerce Marketing Strategies to Get Your Ideal Buyers

Inflow Insights

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). B2B eCommerce SEO Marketing Strategies. #1: Get in touch.

B2B 78
article thumbnail

A Vendor’s Guide to B2B Ecommerce

FastSpring

According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. A 2018 survey found that nearly half of companies make 50–74% of all their corporate purchases online. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market.

B2B 148
article thumbnail

Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

Business to consumer (B2C). Pay Per Click (PPC). These metrics are often based on customer reviews, interviews, and surveys. Search Engine Optimization (SEO). SEO is all about moving a webpage up the SERPs, so your website is clickable from position number 1 of page 1, or as close to that as possible.

article thumbnail

How to Know If Your Content Marketing Just Isn’t Working

Kissmetrics

In their 2018 annual report on content marketing , CMI discovered that only 38% of B2C businesses have a documented strategy. The same report found that B2C marketers: Use an average of five social media platforms, with Facebook, Twitter, LinkedIn, YouTube, and Instagram the top five choices. Backlinks and SEO go hand-in-hand.

Marketing 248
article thumbnail

How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all feeling the impact of coronavirus on their business in one way or another. 21% of executives surveyed expect current economic conditions to remain the same while 23% expect conditions to worsen through June 2021. Last updated March 2, 2021. COVID-19 + ecommerce: DTC stats.

eCommerce 195