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The Top 10 Ecommerce Metrics Every Marketer Should Track

Optimizely

Are you getting actionable insights that you can use to improve your B2C marketing efforts? Here are our top ten ecommerce metrics that you must track to keep track of your B2C business growth. That’s why it only makes sense to keep track of whether your B2C business is driving second, third, and fourth purchases.

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The Top 10 Ecommece Metrics Every Marketer Should Track

Optimizely

Are you getting actionable insight that you can use to improve your B2C marketing efforts? Here are our top ten ecommerce metrics that you must track to keep track of your B2C business growth. That’s why it only makes sense to keep track of whether your B2C business is driving second, third, and fourth purchases.

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How to get repeat customers: Proven strategies for success

Omnisend

Abandoned cart series : Recover a lost sale and show customers that you’re attentive to their needs. In the B2C ecommerce space, it’s $68 per customer. This is the formula: Repeat customer rate = (Number of customers who made a second purchase / total number of customers) x 100 What’s a good repeat customer rate?

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Tips for Creating the Perfect Product Recommendation Campaign

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Put in their basket then abandoned shopping cart. Abandoned cart during the checkout process. By surfacing these trends and patterns in customer buying behavior, you can confidently send out messages like: “Customers who bought X also bought Y.”. Previously bought. This also extends to cross-sell and up-sell opportunities.

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Best Headless Commerce Platform Vendors

GetElastic

product information , cart, checkout, orders, taxes, etc). Company Overview: Commercetools is the world’s leading platform for next-generation B2C and B2B commerce. Future-ready and flexible to deliver innovation at MACH-X speed – up to 30% faster than competing solutions. Commercetools. Headquarters: Munich, Germany.

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What is a good open rate for email: A detailed guide for 2024

Omnisend

This is the formula: Email open rate = (Number of subscribers who opened the email / Total number of recipients) x 100 There are two types of open rates: unique and total. Below are a few factors influencing open rate benchmarks: Type of industry: Apparel, B2B/B2C, Cosmetics, Travel, Books, Food, etc.,

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Hidden Gems: Identify Your Brand’s Product Opportunities

Optimizely

In this interactive scatter plot, you can see how well a product is selling (along the y axis) alongside how many product detail page views each product is receiving (x-axis). Browse or cart abandonment. The Zaius Product Opportunity Explorer provides a view into product performance across your entire catalog. Winback campaigns.

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