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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

E-sellers will leverage social channels more than ever. Recent data shows that online retailers are increasingly relying on social media advertising platforms to reach and engage with their target customers, while search-based channels such as Google Shopping and Bing are becoming less popular.

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New eMarketer Analyst Report: US Beauty E-Commerce 2022

ChannelAdvisor

The beauty industry is getting a digital makeover, according to eMarketer’s new report, US Beauty E-Commerce 2022: How to Win Over Gen Z and the Ever-Evolving Online Shopper. prioritizing health and wellness or choosing comfort and convenience over style) haven’t returned to their pre-pandemic ways. . Greater Gen Z Influence.

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New eMarketer Analyst Report: US Beauty E-Commerce 2022

ChannelAdvisor

The beauty industry is getting a digital makeover, according to eMarketer’s new report, US Beauty E-Commerce 2022: How to Win Over Gen Z and the Ever-Evolving Online Shopper. prioritizing health and wellness or choosing comfort and convenience over style) haven’t returned to their pre-pandemic ways. . Greater Gen Z Influence.

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Beyond Beauty: Your Online Brand is More Than Good Content

ChannelAdvisor

If you’re a manufacturer and retailer of beauty products, you’ve no doubt spent a lot of time and resources building your “brand” — both online and offline. And yes, your visual identity and eye-catching campaigns are integral to your brand, especially in the beauty space. . Are your channels working in sync? .

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Beyond Beauty: Your Online Brand is More Than Good Content

ChannelAdvisor

If you’re a manufacturer and retailer of beauty products, you’ve no doubt spent a lot of time and resources building your “brand” — both online and offline. And yes, your visual identity and eye-catching campaigns are integral to your brand, especially in the beauty space. . Are your channels working in sync? .

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How to Create a Strong Influencer Marketing Strategy

ROI Revolution

Multichannel posting is ideal to increase awareness and engagement, but the content should always be optimized for each platform. Influencer Marketing vs. Affiliate Marketing The affiliate and influencer industries are converging rapidly as brands realize that these channels can provide clear value.

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Tips for Creating a Killer Black Friday Ecommerce Strategy

Ecommerce Platforms

But, more specifically to Black Friday – during the weekend before, some prospective customers used the following social media channels to research the deals they could expect from their favorite brands: 17% of shoppers used Facebook 9% Instagram 4% on Pinterest 4% Twitter.

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