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The Ultimate Guide to Customer Acquisition: Examples, Tips, and Resources

Kissmetrics

Without a customer, you don’t have a business. Without consistent customers , you don’t have a stable business. A little caveat here is businesses should also focus on customer retention , which is different from an acquisition. One of the best ways to get more customers is to have your customers get them for you.

Customer 276
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The Nuts and Bolts of Scaling for Marketing

Omnisend

It’s a great way to ensure customer retention and keep your eCommerce store top of mind. This includes anything from blogs to webinars to videos, and everything in between. While the goal is to attract and ultimately retain customers , content marketing uses storytelling to appeal to a wide audience.

Marketing 142
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Top Customer-Driven B2B eCommerce Trends

GetElastic

Customer Loyalty Programs: Almost all B2B marketers strive to find a balance between acquiring new customers and retaining existing customers. However, data shows that: 33% of marketers plan to increase spending on customer acquisition, versus only 18% on customer retention.

B2B 146
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59 Productivity Hacks for Online Small Business Owners

BigCommerce

There are a lot of ecommerce resources that are publicly available. For example, let’s say that one of the tasks you want to delegate is creating content for your business blog. Need some simple graphic design help for a logo, PPC banner or social media ad? Share resources. Follow the Best Blogs.

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Sellerboard Review: Everything You Need to Know About This Amazon Analytics Tool

Ecommerce Platforms

If you don’t have time to read my entire Sellerboard review, here are the highlights: Overall, I think Sellerboard is an affordable product for Amazon sellers looking to quickly analyze their daily business performance, including profits, inventory levels, customer lifetime value, etc.

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How to Grow a Successful CRO Program

Kissmetrics

From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. For those with in-house expertise, it can be difficult to shift resources towards a dedicated CRO program. Top management controls budget, resource allocation, and sign-offs for your programs. Conclusion.

eCommerce 280
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How to Build a Conversion Funnel That Will Triple Your Profits

Kissmetrics

At this early stage, use visually engaging content such as videos, short blog posts, and social media posts to introduce your company and emphasize your brand story. Consider what you can learn from their landing pages, social media channels, and blogs. How are they reeling in potential customers? Here are some ideas.

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