RTP blog

JANUARY 3, 2020

Over-the-top (OTT) ad spend is on track to reach $5 billion by 2020, with the digital-esque targeting capabilities, granular campaign reporting and low-cost linear alternative attracting a wider variety of brands than traditional TV. Digital TV And The Future Of DTC Brands. By Rebecca Lerner, MadHive.

Cryptography 195

Cryptography Social Media Point of Sale Fashion 195

CPC Strategy

APRIL 26, 2024

Streaming 100 Streaming Statistics & Trends for Advertisers [2024] By Tinuiti Team Apr 26 2024 Streaming video is gradually overtaking broadcast TV as the media of choice for many viewers, and for good reason. It’s convenient and offers much higher levels of interaction and engagement than TV or the theater.

Blog 75

Blog Subscription Games eCommerce 75

CPC Strategy

APRIL 1, 2024

Streaming Tubi Advertising Guide: How it Works & Ad Costs By Liz Krupa Apr 01 2024 More consumers than ever are cutting the cord and switching to streaming. Among viewers aged 18-24, 87% choose to access TV content through the internet. And over 65% of cord-cutters want free or reduced cost ad-supported services — like Tubi.

Blog 92

Blog Multichannel Technology Consumer 92

CPC Strategy

MAY 8, 2024

Streaming Advertising on Hulu: Ad Formats, Examples & Tips By Emily Sullivan May 08 2024 With the continued rise in streaming service adoption, advertisers are increasingly turning to OTT (over-the-top) advertising, which allows brands to reach their target audiences while they stream television shows and movies. At just $7.99

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Blog Subscription Recommendation Presentation 79