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10 Strategies for High-Performing Holiday PPC Campaigns

Inflow Insights

To help your eCommerce business prep for the 2021 holiday season, we’re publishing a multi-part blog series with digital marketing tips you need to implement today. Today, we’re focusing on PPC. 10 Ways to Create a Killer Holiday PPC Strategy. Say you sell dog toys. Design Your Holiday PPC Strategy Now.

PPC 166
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How to use Amazon Brand Analytics for Product Research

Algopix

Using Search Term Report for Amazon PPC. The search term report is also a great source for prioritizing keywords to run on your Amazon PPC campaign. Sometimes the keywords in your original research are too long for you to manage in your Amazon PPC campaign. Rick Wong is the founder of SellerMetrics, an Amazon PPC Software.

PPC 78
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

In this blog, I’ll explain how to do so, using two previous clients as examples. Before, you may have only been ranking for high-conversion phrases like “slinky” — but, when you start ranking for more general terms like “toys,” you’re not capturing the same kind of audiences who are ready to make a purchase. . Reach out anytime.

Channel 113
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The Power of PPC + SEO

ROI Revolution

In this blog post, we’ll talk about how marrying your paid and organic strategies allows you to create a seamless, holistic customer experience while aggressively reaching your target audience. PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term.

PPC 88
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Cyber Week 2017: Black Friday Stats, Cyber Monday Trends + 25 Brands Reveal The Secrets to Their Success

BigCommerce

Niche PPC Strategies. Significantly less orders were made on mobile for Home & Garden (-12.75%) and Toys & Games (-16.08%) merchants. Toys & Games. Toys & games merchants on BigCommerce made 24.66% more in 2017 than 2016 during Cyber Week. Toys & Games Cyber Week 2017 YoY GMV. Selling on Amazon.

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Amazon Prime Day 2020 News + Updates [November 2020]

ROI Revolution

Toys & games saw the most price fluctuations over Amazon Prime Day 2020, while home improvement items saw the least. Dive deeper into Prime Day stats & wins in our Amazon Prime Day 2020 recap blog post ! Amazon allocated 50% of their Amazon Prime Day 2020 ad spend to TV, up from 23% in 2019. billion – up from $7.16

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

Welcome to the first update to our COVID-19 + ecommerce blog of 2021. When we started this blog back in March, we had no idea just how long the pandemic and its effects would be going on. Stay tuned to this blog post as we enter another year in which nothing is certain. Toys & games. Toys & games.

eCommerce 195