Remove Case Study Remove Channel Remove PPC Remove Shipping
article thumbnail

How Away Uses Google Ads (Case Study)

Store Growers

So when we look at it from a PPC perspective, their domain choice was a good one. The actual ad text contains a little extra info with some Sales Boosters sprinkled throughout: “100 Day Return Policy”, “Free shipping & returns”. The post How Away Uses Google Ads (Case Study) appeared first on Store Growers.

article thumbnail

How to Increase B2B Sales 150% During a Slow Q4

Kissmetrics

Share case studies and testimonials: Social proof is a driving factor for online purchases. Offer free shipping or a discount: Cash in on the psychology of free stuff to lure in more sales. Of all paid distribution channels, paid social media ranked second in producing results, with SEM taking first place.

B2B 290
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis

Inflow Insights

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

article thumbnail

How to Choose The Right Ecommerce Agency

Kissmetrics

Your agency should help you find ways to cut costs, specifically in high-cost areas like shipping or returns. Email opt-ins: Email marketing is still one of the most valuable marketing channels you can use, producing an ROI of $42 for every $1 spent. They offer SEO, PPC, paid social, and CRO services.

eCommerce 275
article thumbnail

Ecommerce Consulting

Kissmetrics

They’re choosing to work with established companies like Amazon who are willing to offer free two-day shipping. Asking for case studies and the references that go along with them is a good start. They should be able to show you the store, provide you with case studies, or outline the work they did for the ecommerce brand.

eCommerce 279
article thumbnail

9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: Though, you may scale ads on one channel more than the other. Get in touch.

article thumbnail

The Best 14 Books for Amazon FBA Sellers to Read

Algopix

These books dissect the FBA process, from inventory management and shipping logistics to customer service protocols. Amazon FBA books often feature real-life case studies and stories of sellers who have triumphed over obstacles. Visual demonstrations and walkthroughs can enhance your understanding of complex concepts.

Books 101