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eCommerce PPC Data Analysis Case Study: How We Maximized Profit Without Maximizing ROAS

Inflow Insights

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.

PPC 130
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How to Choose The Right Adwords Agency

Kissmetrics

Most companies choose to outsource that hard work to a PPC agency. Some PPC agencies rely on a pay-per-lead model. Your agency should be able to provide you with references and case studies to validate their expertise. What’s tough for many companies is choosing the right AdWords Agency. Here’s how you do it.

PPC 274
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Here Are 6 Arguments That Will Get Your Boss to Double Your CRO Budget

Kissmetrics

It might come as a surprise to you, but not everyone is completely sold on conversion rate optimization. These things will improve your CRO efforts. Even promises of improved revenue might not be enough. Explain the Importance of Improving User Experience. Let’s say you want to double your CRO budget. Image Source.

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An Inside Look at My Digital Marketing Agencies Around the World

Kissmetrics

From there, he moved to help businesses of all sizes grow through digital marketing and conversion optimization. Everything we do is underpinned by whatever is needed to improve our clients’ campaigns: strategy, data and analytics, creative, and more. NP Digital Case Studies and Awards. Want to know more?

Marketing 275
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Our Strategy for Building One of the Best eCommerce Agencies

Inflow Insights

This prioritizes harmony between stakeholders, and sets out a “win-win-win” scenario whereby natural growth occurs as a side effect: This premise is very simple: By looking after our team, we will improve client results. By improving client results, we have better retention and attract new business, revenue, and referrals to the agency.

eCommerce 103
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Top Online Marketing Resources to Read

VTNS Solutions

Analytics Conversion Optimization SEO Paid Marketing Growth Marketing List of blogs to read for awesome digital marketing insight Tools. Conversion Optimization Insights and Resources. Use this conversion optimization resources to start making more money. Here you will find reference to. So here you go.

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Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Inflow Insights

We’ve previously written case studies and strategy articles (which we link to below) around Google Shopping, but in this piece, we’re diving into campaign setup and execution and linking to our other resources for readers looking for more detail on any particular topic. In fact, Google Shopping campaigns drive 76.4% Conclusion.