Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Groove

JANUARY 13, 2021

eCommerce PPC. Improving organic search rankings with an optimized eCommerce SEO strategy is essential for attracting new potential customers to your site. eCommerce PPC. Paid media advertising , or eCommerce PPC, is a great strategy to complement a company's SEO efforts. Our top services include: eCommerce strategy.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. Why ROAS Falls Short.

PPC 88

PPC eCommerce Other Improvements 88

Inflow Insights

MARCH 20, 2018

Note: Looking to uncover other new ways to tighten up spending on your PPC campaigns while improving your ROAS? We used several approaches with this client to improve their results. Contact us here. Our Approach with This 7-Figure Budget: Cleanup and Sculpt. 1) Negative Keyword Sculpting.

eCommerce 148

eCommerce PPC Marketing SEO 148

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Some PPC agencies rely on a pay-per-lead model. Your agency should be able to provide you with references and case studies to validate their expertise. What’s tough for many companies is choosing the right AdWords Agency. Here’s how you do it.

PPC 274

PPC Management Improvements Books 274

Groove

JUNE 13, 2022

Although increasing their budget was the main driver to improving these metrics, the team incorporated technical tactics that would create efficiency for the budget increase. We also reallocated portions of the budget from a shopping campaign to two search campaigns to improve performances and spend the allotted budget. The Results.

Supplies 195

Supplies PPC Improvements Information 195

Inflow Insights

JUNE 21, 2021

But that’s not always the case. Even the most basic campaign adjustments can generate massive improvements in a short time period — and paid search marketing offers the perfect opportunity to see this in action. To confirm that this was the case, we made our way to “Admin > Google Ads Linking.” We Can Help.

PPC 136

PPC Merchant Services Search Marketing Recommendation 136

Shopping Signals

OCTOBER 26, 2016

Do you utilize your analytics data to make decisions about how to manage or improve your website? To help us fully understand this concept, let’s dig into a cool case study that shows us how one successful ecommerce website utilizes such a tool to improve their business. That IS the purpose of web analytics right?

eCommerce 75

eCommerce PPC Shopify Social Media 75

Kissmetrics

DECEMBER 14, 2021

Not all success stories go to our website right away, as they go through an editing and approval process with clients, others prefer not to disclose due to strict compliance rules, but if you visit the case study part of our sites, you’ll see new case studies every month. Read Boho Pink’s full case study.

Customer 208

Customer SEO Cryptocurrencies PPC 208

Inflow Insights

OCTOBER 14, 2021

However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO). PPC Strategies. Not only does this strategy improve your SEO, it also frequently improves conversion rates.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Inflow Insights

JANUARY 26, 2022

Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Knowing this data is huge for the continuous improvement of your marketing efforts. Why Integrate PPC Call Tracking? But, they’re often missing one big piece of the puzzle: the why and how behind these purchases.

PPC 115

PPC eCommerce Multi-channel SEO 115

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

MAY 1, 2020

That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics. You can do this by analyzing past case studies to determine: How did the agency actually get the results? What process did the agency use?

PPC 109

PPC eCommerce Marketing SEO 109

Kissmetrics

NOVEMBER 6, 2020

By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales. Your goal should be to improve Amazon SEO. Other essential things like proper store setup, products’ listing optimization, brand-specific creatives, PPC management, and others must go into the equation.

Marketing 230

Marketing PPC SEO Social Media 230

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. You can learn how to do a content audit in the case studies and strategy guides below: Content Pruning Case Study #1. Content Pruning Case Study #2.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Inflow Insights

DECEMBER 14, 2021

In this case study, we’ll explain how we did it, with a few Google Shopping Ads strategies you can use for your online business today. If you want your eCommerce store to improve ROAS on Google Shopping, you need to start with historical data. Manual Bidding to Improve ROAS How to Measure Free Google Shopping Performance.

PPC 103

PPC Apparel eCommerce Merchant Services 103

Kissmetrics

AUGUST 10, 2021

There are a number of steps you can take to improve your SEO , but you can start with our free SEO analyzer. Once you’ve got a handle on how to improve your website, continue to create great content to signal to Google you’ve got relevant information your target market is interested in. Don’t Be Afraid of Google Ads.

Marketing 290

Marketing SEO Social Media Information 290

Kissmetrics

OCTOBER 16, 2020

That’s the number of small businesses that have already started using pay-per-click or PPC advertising to reach customers. Manage and Improve Quality Score. Ultimately, improving your Quality Score can have a positive effect on your AdWords campaign’s profitability , allowing you to reach more customers and improve your ROI.

PPC 246

PPC Improvements Management Social Media 246

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Inflow Insights

DECEMBER 1, 2021

If you want your eCommerce brand to retain its competitive edge in the PPC space today, Google’s automated ad types are practically required. Our digital marketing team frequently uses automated campaigns to expand traffic, boost awareness of our clients’ brands, and improve efficiency. We’ve already seen the proof. Target ROAS.

eCommerce 120

eCommerce PPC Recommendation Information 120

SellBrite

NOVEMBER 26, 2019

How to Improve Your Amazon Conversion Rate. Because there are multiple reasons something may or may not be converting, there are a number of steps you can take to improve your Amazon conversion rate. As proof, look at the following case study. Join Fulfillment By Amazon for Faster Shipping.

Improvements 97

Improvements Shipping Costs Shipping SEO 97

Kissmetrics

FEBRUARY 4, 2021

Everything we do is underpinned by whatever is needed to improve our clients’ campaigns: strategy, data and analytics, creative, and more. NP Digital Case Studies and Awards. Check out our Adobe XD Case Study and learn more about our work. SMB Digital Marketing Case Studies. Want to know more?

Marketing 275

Marketing SEO eCommerce Social Media 275

Inflow Insights

SEPTEMBER 13, 2021

If you don’t also look at your micro conversions, you’re missing out on highly useful data that can improve your macro conversions (a.k.a. Just check out our case study, where we helped one client improve conversion rates by 37% using micro conversion data. purchases). Most importantly? Examples of Micro Conversions.

Marketing 109

Marketing Shopping Carts PPC Social Media 109

Kissmetrics

JULY 12, 2017

These things will improve your CRO efforts. I’ll give details in the points below, but basically, you want to show off the current methods used for improving conversion, how effective they are, and take the time to explain your strategy for more improvement. Even promises of improved revenue might not be enough.

Conversion Optimization 223

Conversion Optimization Improvements PPC Presentation 223

ROI Revolution

JANUARY 27, 2022

If some translations on your site are worse than others, it may be time to focus on improving this content. This is why we rarely see drastic improvement in the organic space, and why thinking about the site quality as a whole is so important. Dive deeper into the power of PPC plus SEO in our Digital Search Duopoly White Paper.

SEO 78

SEO White Paper Shopify Mobile 78

Inflow Insights

MARCH 27, 2020

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. Whether you implement one strategy, or all of them, into your eCommerce marketing plan, your store’s performance will improve. Get in touch.

eCommerce Marketing 133

eCommerce Marketing eCommerce Marketing PPC 133

Blue Winston

NOVEMBER 6, 2020

Overview of campaign types in BlueWinston Comparison of results of PPC campaigns in Google Ads for the period 1.1. Of course, the higher value of orders can also be affected by the continuous improvement of e-shop functions and awareness of e-shop. ierna , BlueWinston Based on PPC campaigns and awareness raising ? Valentína ?ierna

PPC 72

PPC Presentation Recommendation Management 72

Inflow Insights

JANUARY 12, 2021

In this case study, we’ll share how we took Vitrazza Glass Office Chair Mat’s Facebook Ad Account from spending $1,500 a month to $30,000+ a month profitably — at a lifetime 4.2X Utilize closed captioning or a text overlay to improve view rates. We heartily agree. Enter Inflow. Have an element of excitement. So, we got to work.

Events 154

Events Consumer eCommerce Gifts 154

Algopix

AUGUST 14, 2023

Supply Chain and Operations : For those focused on optimizing supply chains and improving operational efficiency, books on logistics, inventory management, and process improvement are invaluable. Amazon FBA books often feature real-life case studies and stories of sellers who have triumphed over obstacles.

Books 101

Books eCommerce Arts Webinar 101

Inflow Insights

JULY 29, 2019

This prioritizes harmony between stakeholders, and sets out a “win-win-win” scenario whereby natural growth occurs as a side effect: This premise is very simple: By looking after our team, we will improve client results. By improving client results, we have better retention and attract new business, revenue, and referrals to the agency.

eCommerce 103

eCommerce PPC SEO eCommerce Marketing 103

ROI Revolution

JULY 18, 2019

It operates on a pay-per-click (PPC) model, meaning advertisers only have to pay up when someone clicks on the listing. Click here to read the full case study ! ROI Revolution has been recognized by Internet Retailer as the only PPC agency to achieve top vendor status across three digital advertising channels.

PPC 68

PPC Mobile Internet Retail Marketing 68

Kissmetrics

JULY 31, 2021

In other words, you must identify three things: what your typical buyer’s journey looks like right now what your end goal is, or what action you want a prospect to take how you can improve your existing buyer’s journey in order to increase the likelihood of leads becoming paying customers. This way, people are more likely to find you online.

Download 361

Download Social Media Subscription Customer 361

Inflow Insights

DECEMBER 16, 2020

With that, we had to quickly come up with strategies to improve the account even more — and hopefully onboard them as a full-time PPC client. . Request a free proposal from an Inflow PPC strategist today. The First Step: Communicating Overall Goals . A Win-Win Conclusion. Cheers to micro conversion data! .

PPC 89

PPC Events eCommerce Recommendation 89

Kissmetrics

SEPTEMBER 14, 2017

The value-offer of lead magnets are often pieces of content like: Case studies. The sixth step gets more into developing the relationship, an area where SEOptimer could improve. They make it easy to learn how they break down their grading system, in addition to identifying the most necessary improvements for your domain.

SEO 279

SEO White Paper Document Improvements 279

Ecommerce Platforms

DECEMBER 20, 2021

From auditing existing affiliate channels to tracking PPC spend and tracking referrals from different affiliates, iAffiliate offers a range of services that can help businesses maximize their ROI while cutting down on needless spend. eBrandz is one of the largest digital marketing agencies in India.

Merchant Services 104

Merchant Services Management eCommerce Multi-channel 104

FastSpring

DECEMBER 18, 2020

Whether through blog posts or case studies that showcase success stories other businesses have had with your company, content can answer customer questions and instill confidence in your product without getting a sales rep involved. Store data and analytics to help you improve your site’s performance.

B2B 148

B2B eCommerce Payment Services SEO 148

Inflow Insights

JULY 8, 2019

What is Keyword Level Call Tracking (PPC Call Tracking)? Why Integrate PPC Call Tracking? Call tracking for PPC at the keyword level yields more revenue in a number of ways: Understand the intent of phone leads : What are they looking to get, what questions or objections are they raising, and what is their path to convert?

PPC 61

PPC eCommerce Multi-channel SEO 61