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Micro Conversions Digital Marketers Should Consider Tracking

Inflow Insights

Just check out our case study, where we helped one client improve conversion rates by 37% using micro conversion data. Let’s walk through perhaps the most popular micro conversion on a website: adding an item to a shopping cart. We frequently use this data to inform our eCommerce PPC campaigns — and you can, too.

Marketing 109
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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: 5: Optimize Shopping Cart and Checkout According to Best Practices. Get in touch.

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15 Powerful SEO Chrome Extensions

Kissmetrics

At the click of a mouse button, you can install an SEO plugin and open doors to higher productivity levels. I’ve organized the post into three sections – content organizing, on-page SEO metadata and usability analysis, and link building and outreach management. On-page SEO and Usability Analysis. Content Organizing.

SEO 363
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15 List Growth Email Marketing Strategies for eCommerce Websites

Inflow Insights

And don’t forget to talk with your search engine optimization team to see how any offers affect your site’s SEO strategy.). Oftentimes, CPA for giveaways can be lower than PPC, paid social, and other marketing channels. Shopping Cart Abandonment Offers. Read our eCommerce giveaway case study now.

eCommerce 120