article thumbnail

Paid Search Strategy: 4 Tips To Drive More Customers

Groove

Many eCommerce businesses struggle with deciding which is better for their business: SEO or paid search. Use Google shopping, search and display ads. Get your content in front of the right audience and display your ads at the top of search engine results pages by leveraging eCommerce advertising. Paid Search Strategy: 4 Tips.

Customer 368
article thumbnail

eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Search Engine Optimization (SEO). Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Let’s look at SEO next.

PPC 162
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Micro Conversions Digital Marketers Should Consider Tracking

Inflow Insights

Let’s walk through perhaps the most popular micro conversion on a website: adding an item to a shopping cart. That’s why, when you leave something in your online shopping cart, you’re bound to get an email (assuming you’ve provided one, which is another micro conversion!) Let’s keep running with the example from above.

Marketing 109
article thumbnail

Shopify vs Shoplazza (2023): Which is Best for You?

Ecommerce Platforms

Shopify comes with social media and SEO tools built-in for marketing, a comprehensive app store, and its integrated payment processing tools. With Shoplazza, you can customize your shopping cart, using intuitive intelligent tools to instantly calculate conversion rates based on your customer’s location.

Shopify 104
article thumbnail

How to Grow a Successful CRO Program

Kissmetrics

From there, tactics such as analytics, PPC tracking , heat mapping, and user recordings help read on-site behaviors. CRO programs can also improve SEO efforts, as they improve page load times , on-page performance , UX/UI, and readability. Any business looking to improve its online conversions or SEO can benefit from a CRO program.

eCommerce 280
article thumbnail

9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

In other words: You already know that using tactics such as pay-per click (PPC) campaigns, search engine optimization (SEO) and conversion rate optimization (CRO) are important in general. eCommerce PPC Marketing Strategies. #1: 5: Optimize Shopping Cart and Checkout According to Best Practices. Get in touch.

article thumbnail

The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

Shopping cart platforms like Shopify have eliminated many barriers of entry. They must effectively leverage SEO, PPC, email, social, display ads, retargeting, mobile, shopping engines and affiliates to help drive qualified traffic to their online store. Finding the right products to sell.

eCommerce 167