The Google Ads Strategy of Glossier (Case study)
Store Growers
JULY 9, 2019
One will be different kinds of website visitors (Product viewers, shopping cart abandoners, etc). Having an SEO friendly product name (meaning it includes queries that people look for) can help you rank organically: Glossier ranks first for “lip gloss. This is the RLSA (remarketing lists for search ads) feature in Google Ads.
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