Channel Conversion Optimization eCommerce Marketing SEO 
Retail TouchPoints
JULY 4, 2022
Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. Once you get used to the interface and set up your account, you’ll appreciate that GA4’s SEO analytics and reporting capabilities are much more powerful than UA. The good news?
Inflow Insights
JANUARY 15, 2020
We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Search Engine Optimization (SEO). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. This is why SEO, PPC, and CRO tend to work best together.
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Inflow Insights
AUGUST 25, 2021
Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Create a team-wide holiday marketing plan.
Inflow Insights
JULY 29, 2019
Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. This gives us a narrower focus for optimizing our lead generation. A few years ago, I thought that too.
Kissmetrics
OCTOBER 6, 2020
Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. Upgrow is an e-commerce marketing agency based in San Francisco.
Omnisend
DECEMBER 14, 2023
Image via Shopify The best ecommerce platforms provide everything entrepreneurs need to create, customize, and sell products or services immediately. Omnisend Image via Omnisend Omnisend is a powerful ecommerce email and SMS marketing platform. You can create personalized and automated campaigns across multiple channels.
ROI Revolution
JUNE 3, 2020
Which channel should you focus your efforts on: paid or organic? These techniques can be used in tandem to increase your brand’s reach and conversions. PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. PPC, SEO, and COVID-19.
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