Remove Channel Remove Conversion Optimization Remove PPC Remove Recommendation
article thumbnail

What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. It’s highly recommended that your ecommerce brand migrate your accounts as quickly as possible to retain year-over-year data and confirm proper account setup.

eCommerce 270
article thumbnail

Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. How Do You Calculate Conversion Rate? Traffic Channels.

Channel 113
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Given that each business is unique, the core concept we recommend is constant, strategic improvement. Search Engine Optimization (SEO). Pay-per-click (PPC). This just lowers your conversion rate.

PPC 162
article thumbnail

How to Use a Digital Marketing Audit to Improve Your Strategy

Inflow Insights

We recommend auditing specific aspects at different times, to align with varying development cycles and allow for continuous improvement. Types of Digital Marketing Audits Technical SEO Audit Content Marketing Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics.

article thumbnail

The 10 Most Common Challenges Faced by eCommerce Businesses

eCommerce Training Academy

They ask for recommendations on Social Media. Digital marketing channels are evolving. Retailers can no longer rely one type of channel to drive traffic to their online store. Retailers must constantly optimize their efforts in converting both email leads as well as website visitors into customers. Retaining customers.

eCommerce 167
article thumbnail

How to Use a Marketing Audit to Pivot Your Digital Strategy

Inflow Insights

Technical SEO Content Audit PPC Audit Analytics & Tracking Audit Conversion Rate Optimization Audit. PPC Metrics. Cost Per Click Quality Score Click-Through Rate Cost Per Conversion. Goals Conversions Revenue Traffic Sources. Conversion Rate Optimization Metrics. What is a Marketing Audit.

PPC 82
article thumbnail

10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

To gather the necessary historical data, we recommend going back several years — not just to 2020. Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. Start promoting early-bird discounts across all channels, including email, social media, search engine ads, and your eCommerce store website.

eCommerce 109