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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. How Do You Calculate Conversion Rate? Traffic Channels.

Channel 113
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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

Measures Users More Accurately Whereas UA largely measures by sessions and page views, GA4 focuses more on measuring users across devices and channels. It’s highly recommended that your ecommerce brand migrate your accounts as quickly as possible to retain year-over-year data and confirm proper account setup.

eCommerce 261
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Emerging Affiliate Marketing Trends in the New Year

UpSellIt

Pay attention to these six trends to optimize your affiliate channel in 2022. Marketers utilize AI to streamline conversion optimization, content creation, and customer engagements. Recommendations. Identify areas where AI can reduce workload, optimize conversions, and enhance customer engagements.

Marketing 134
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

This is understandable, but the way most people look at conversion rate leads to incorrect conclusions. The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. Case Study 1: Site Updates That Appear to Have Lowered Conversion. Seasonality.

Channel 60
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Get Ready for the Third Annual Prime Big Deal Days

ChannelAdvisor

This year, Prime Big Deal Days is expected to benefit all e-commerce channels, as daily online sales doubled during the week of last year’s event. Check out The 3 Amazon Ad Types to Know for Better Conversion Optimize listings. Prep other channels. Don’t miss out on cross-channel sales potential.

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Get Ready for the Third Annual Prime Big Deal Days

ChannelAdvisor

This year, Prime Big Deal Days is expected to benefit all e-commerce channels, as daily online sales doubled during the week of last year’s event. Check out The 3 Amazon Ad Types to Know for Better Conversion Optimize listings. Prep other channels. Don’t miss out on cross-channel sales potential.

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The Existential Threat to Ecommerce

Retail TouchPoints

Ecommerce brands are desperately looking for people with expertise in merchandising, customer experience, site design, conversion optimization and countless other roles, but the available talent pool simply doesn’t exist. Brands can’t easily redeploy in-store personnel to their ecommerce channel. What will Become of Ecommerce?

eCommerce 291