Channel Customer Data eCommerce Technology Marketing 
Kibo
MARCH 2, 2023
An increasing number of manufacturers are looking to eCommerce to maintain customer loyalty while in turn reaching new customers this year. Many of these companies are also facing the challenge of evaluating their eCommerce platform to ensure it can meet the increasingly complex demands of today’s digital market.
Fabric
MAY 2, 2023
In the first article, you’ll learn about what data orchestration is, why it’s essential, and how it works. We’ll also explore the related concept of API orchestration and explain why it’s crucial for building today’s modern e-commerce technology stacks. What is Data Orchestration?
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BigCommerce
JANUARY 23, 2018
Whether you’re a developer, marketer, entrepreneur or Fortune 500 CEO, there’s an inkling in the back of your mind that perhaps, in the near future, your job or company may be obsolete. Agile marketing that gets these brands to the forefront of customer conversion in a more compelling way than traditional companies. The #1 rule?
Optimizely
DECEMBER 21, 2017
I’m still trying to absorb the last ten years’ worth of marketing jargon and acronyms.”. But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce.
GetElastic
JANUARY 10, 2018
In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. Consumer marketing attempts to personalize for one person, and often uses emotions to connect and convince. B2B marketers must be prepared to meet their customers via any touchpoint.
BigCommerce
AUGUST 15, 2018
Mid-market and enterprise organizations with large, complex product catalogs often suffer the most as they add and edit volumes of products at a rapid pace across multiple channels. you will see one, if not all of the following: Delayed time-to-market. you will see one, if not all of the following: Delayed time-to-market.
Kibo
NOVEMBER 23, 2021
CDPs aggregate large amounts of customer data and help companies create personalization experiences. But collecting and centralizing data is only the first step in creating personalized experiences. Data-readiness should be your next determining factor. You’ll also need resources to act on the data (e.g.,
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